University Outreach Specialist
We are seeking a detail-oriented and persistent University Outreach Specialist to support the launch of CeliacU, a platform dedicated to helping students with celiac disease navigate college dining and campus living. This role involves identifying and connecting with campus dining professionals across U.S. colleges and universities to schedule video interviews and gather critical information about gluten-free accommodations.
Primary Responsibilities
Research & Contact Identification
- Research and identify appropriate contacts at target universities, including:
- Campus dietitians and nutritionists
- Dining services directors and managers
- Student wellness coordinators
- Disability services staff
- Verify contact information and update the outreach database
- Prioritize outreach based on university rankings and strategic importance
Outreach & Communication
- Conduct professional phone calls to universities & specific departments
- Send personalized email outreach using the provided templates
- Follow up consistently on initial outreach attempts
- Handle objections and redirect conversations to appropriate contacts
- Maintain professional, warm communication that represents the CeliacU mission
Interview Coordination
- Encourage 15-20 minute video interviews with confirmed contacts (Calendly-Automated)
- Coordinate across time zones and university schedules (System will automate)
- Send interview confirmations and reminders (System will automate)
- Provide interview questions in advance to participants
- Reschedule interviews as needed and maintain calendar accuracy
Database Management
- Maintain a detailed outreach tracker with all contact attempts in our CRM
- Update contact information, interview status, and detailed notes
- Track outreach metrics and conversion rates (automated)
- Generate weekly progress reports from the template
- Ensure data accuracy and completeness
Target Goals
- Phase 1: Contact and secure interviews with the top 100 U.S. colleges and universities
- Phase 2: Expand outreach to the next 250 institutions (public and private)
- Phase 3: Reach 1,000 universities by year-end
- Initial Daily Target Metrics: 30 university contact attempts (4 per hour, 15 minutes per school, including research, call, and follow-up); will establish actual metrics in the first month
- Weekly Target: ~150 initial contact attempts with 10% interview confirmation rate (~15 confirmed interviews per week)
Required Qualifications
Communication Skills
- Excellent verbal and written English communication
- Professional phone presence and confidence in cold calling
- Ability to quickly build rapport with university staff
- Strong email writing skills with attention to detail
Technical Proficiency
- Experience with CRM systems and Google Sheets
- Comfortable with video conferencing platforms (Zoom, Meet, etc.)
- Basic internet research skills
- Email management and calendar coordination
Personal Qualities
- High persistence and resilience in outreach efforts
- Strong organizational skills and attention to detail
- Empathy for families dealing with celiac disease
- Self-motivated with the ability to work independently
- Professional demeanor when representing the CeliacU mission
Preferred Qualifications
- Personal experience with celiac disease or gluten allergies (highly preferred)
- Previous experience in B2B outreach, sales, or customer service
- Familiarity with higher education institutions
- Understanding of dietary restrictions or food allergies
- Experience with research and data collection
- Virtual assistant or remote work experience
Compensation & Work Arrangement
- Schedule: Full-time, Monday-Friday (flexible hours to accommodate university time zones since colleges are in different time zones)
- Work Type: Remote position
- Compensation: Competitive hourly rate based on experience
- Performance Incentives: Bonus structure based on interview confirmation rates
Growth Opportunities
- Potential expansion into interview conducting and content creation
- Opportunity to shape the outreach strategy as the platform grows
- Training and development in digital marketing and community outreach
- Potential for increased responsibilities as CeliacU scales
Application Requirements
Please submit:
- Resume highlighting relevant communication and outreach experience
- Brief cover letter explaining your interest in supporting families with celiac disease
- Example of professional email communication (can be anonymized)
Home Office Requirements
- Stable internet connection with at least 100 Mbps postpaid (must provide a screenshot of a speed test)
- Computer (at least 16GB RAM and Intel i5 core processor equivalent or up)
- Noise-Cancelling Headset
- Backup Internet Connection (Prepaid Home WIFI Router or Pocket WIFI)
- Power Outage Backup
- Dual Monitor
Company Culture
This role supports a mission-driven organization focused on empowering families and students with celiac disease. We value persistence, empathy, and professional excellence in all communications. You'll be joining a high-performing, passionate, and responsible dedicated team working to make a meaningful impact in the lives of students with dietary restrictions. You will also be working directly with our CEO, as this is a passionate project for him and his family.
