About Right Side Up
Responsibilities
- Create compelling and high performing static ad assets tailored for Meta, TikTok, and display placements.
- Develop lightweight motion designs, including GIFs, simple animations, and short video edits.
- Adapt creative for multiple formats, platform requirements, and aspect ratios.
- Translate performance insights into rapid creative testing and iterative asset development.
- Collaborate with strategists, media buyers, and copywriters to bring new concepts and angles to life.
- Maintain brand consistency while exploring new creative directions for testing.
- Prepare and deliver production-ready files optimized for performance marketing environments.
- Support clients with ongoing creative ideation and experimentation.
Requirements
- Strong portfolio showcasing paid social and performance marketing design work.
- Experience building static ads and familiarity with direct-response creative best practices.
- Ability to produce GIFs, lightweight animations, or simple video edits.
- Comfort working within fast testing cycles and adapting creative based on performance data.
- Strong collaboration and communication skills with cross-functional partners.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and/or Figma.
Tools & Platforms
- Adobe Creative Suite (Photoshop, Illustrator, After Effects).
- Figma or similar design platforms.
- Basic motion or video editing tools for lightweight animation work.
- Familiarity with performance marketing workflows or asset management systems is a plus.
