PR by the Book Publicist

If you are the next PR by the Book Publicist, you are someone who is ready to oversee authors in a22-year-oldthriving family-owned business in the ever-changing book world.

You are a problem solver, confident, enthusiastic, ambitious, engaging, intelligent and results-oriented. An A-player with high integrity and impeccable ethics. You believe in yourself, and your ability to contribute and are laser-focused to achieve every day.

Exceptional relationship and communication skills allow you to influence people.

You value working from home, a flexible schedule, and working with a team of committed professionals.

Who We Are:

PR by the Book, LLCis a boutique publicity firm specializing in literary media relations campaigns and social media campaigns for authors and experts. We pride ourselves on offering a lifestyle company culture that includes a flexible schedule and a virtual office.

Description:A book publicist develops and executes PR/media campaigns for publishing houses, traditionally and self-published authors. Key book genres represented include: fiction, children’s, health/wellness, memoir, lifestyle, self-help, and business. Position includes writing press materials, executing and overseeing media relations campaigns (to include landing mid to top tier media exposure), strategy design, and author branding consulting.

Qualifications:

• Self-starter with initiative and literary creativity

• 3-5 years of PR campaign management and execution

• Proactive problem solver that is solutions oriented

• Book lover

• Positive attitude/ team player

• Understanding of Muck Rack media database a plus

• Excellent communication skills

• Independently manages workflow

• Creative writer

• Ability to work from a home office

Responsibilities:

• Write press packs, experts pages, sample media questions and media pitches.

• Manage media relations campaign execution and client communication.

• Identify opportunities for contributed articles and tip lists for clients.

• Develop, identify and maintain relationships with the media. Pitch and secure placements in traditional and online media outlets and manage media requests for clients.

• Attend client meetings.

• Research media, newsworthy topics/events and angles/pitches online.

• Work closely with chief publicity strategist and Senior Publicist to craft and execute PR campaigns.

• Maintain communication with clients via phone, email for monthly updates and goal setting.

• Review campaign analytics with clients.

• Help authors create consistent branding.

IT Qualifications (hardware/software/applications):

• Mobile smartphone

• High Speed Internet Connection

• GoogleApps for Business (gmail, Google docs)

• Mac or PC basic skills

• Google

• Muck Rack

Leadership

• Able to regularly spot and resolve client/campaign issues

• Consistently contributes at strategy (brainstorm) sessions

• Vocal and active at team meetings and other company functions

• Mentors interns on publicity knowledge/creativity, book industry knowledge, professionalism and company culture

Client Confidence

• Inspires confidence and high level of trust with clients

• Needs limited assistance at understanding and communicating clients’ message