Retention & Lifecycle Marketing Manager (US, Remote)

Retention & Lifecycle Marketing Manager responsible for developing and implementing retention-focused lifecycle strategies and campaigns to increase repeat purchase rate, reduce churn, and grow customer lifetime value. This is a high-impact role with real ownership over one of our most important growth channels.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, Psychology or a related field.
• 5-8 years of experience in email marketing, with significant lifecycle and retention marketing experience.
• Expert-level proficiency in Klaviyo, including advanced segmentation, automation, personalization, and deliverability best practices.
• Strong hands-on experience owning and optimizing retention-focused lifecycle programs, including post-purchase, replenishment, cross-sell, upsell, win-back, subscription reactivation, and customer education flows.
• Strong analytical skills with experience interpreting lifecycle and email performance metrics, using customer behavior data to identify opportunities, and designing and analyzing A/B tests to inform optimization strategies.

Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees.
• Generous Paid time off to support balance and rest.
• Paid sick time for when you need it.
• Six (6) paid holidays each year.
• Paid parental leave for growing families.
• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance.
• 401(k) with up to a 4% company match after one year of service.
• Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others.