Associate, Mod Sales Development Rep

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Role Summary

The Sales Development Representative – Modernization (SDR) plays a critical role in driving revenue growth by identifying, qualifying, and nurturing inbound and outbound leads. SDRs act as the first point of contact for prospective customers, partnering closely with Sales, Marketing and Repair team members to ensure a seamless lead lifecycle from initial engagement through handoff and follow-through. This role ensures transparency, collaboration, and consistent communication throughout the lead journey.‑through. This role ensures transparency, collaboration, and consistent communication throughout the lead journey.

Key Responsibilities

Lead Qualification & Management

• Qualify inbound and outbound leads to ensure they meet established criteria before routing them to the appropriate sales representative.

• Gather essential information regarding the lead’s needs, budget, timeline, and decision-making structure to support a tailored sales approach.‑making structure to support a tailored sales approach.

• Maintain accurate, detailed, and up to date records of all lead interactions and activities in the CRM system.‑to‑date records of all lead interactions and activities in the CRM system.

Engagement & Appointment Setting

• Conduct timely outreach to new leads, ensuring prompt follow up and a professional first impression.‑up and a professional first impression.

• Schedule discovery calls, product demonstrations, or meetings between prospects and the Sales team.

• Nurture leads that are not yet ready to engage in a sales conversation, building rapport and developing long term interest.‑term interest.

Collaboration & Funnel Acceleration

• Partner closely with Sales to ensure qualified leads progress effectively into opportunities, supporting movement to proposal stages.

• Collaborate with Marketing to share insights on lead quality, campaign performance, and opportunities for improving outreach effectiveness.

• Provide ongoing feedback on lead trends, objections, and market insights to inform strategic improvements.

Reporting & Continuous Improvement

• Track and report on personal KPIs, pipeline contribution, and follow up activity.‑up activity.

• Share recommendations to enhance lead generation processes, tools, and communication workflows.

Key Performance Indicators (KPIs)

• Number of Contacted Leads: Volume of outbound and inbound leads engaged.

• Time to First Contact: Average time from lead entry into CRM to initial outreach.

• Leads Qualified: Count of leads meeting established qualification criteria.

• Pipeline Contribution: Value and volume of opportunities initiated by the SDR.

• Sales Cycle Progression: Time and efficiency in advancing leads through early funnel stages.

• Follow Up Cadence: Consistency and thoroughness in multiple outreach attempts for both leads and opportunities

Required Qualifications

Education & Experience

• Bachelor’s degree in Business, Operations, Communications, or a related field preferred; equivalent professional experience considered.

• 1–3 years of experience in sales support, business development, customer engagement, or related roles.

Skills & Competencies

Technical Skills

• Proficiency with CRM platforms and sales engagement tools.

• Strong understanding of lead management processes and sales pipelines.

Soft Skills

• Excellent verbal and written communication.

• Strong organizational skills and attention to detail.

• Ability to build rapport quickly and handle objections with professionalism.

• Collaborative mindset with the ability to partner closely across teams.

If you live in a city, chances are we will give you a lift or play a role in keeping you moving every day.

Otis is the world’s leading elevator and escalator manufacturing, installation, and service company. We move 2.4 billion people every day and maintain approximately 2.4 million customer units worldwide, the industry's largest Service portfolio.

You may recognize our products in some of the world’s most famous landmarks including the Eiffel Tower, Empire State Building, Burj Khalifa and the Petronas Twin Towers! We are 72,000 people strong, including engineers, digital technology experts, sales, and functional specialists, as well as factory and field technicians, all committed to meeting the diverse needs of our customers and passengers in more than 200 countries and territories worldwide. We are proud to be a diverse, global team with a proven legacy of innovation that continues to be the bedrock of a fast-moving, high-performance company.

When you join Otis, you become part of an innovative global industry leader with a resilient business model. You’ll belong to a diverse, trusted, and caring community where your contributions, and the skills and capabilities you’ll gain working alongside the best and brightest, keep us connected and on the cutting edge. 

We provide opportunities, training, and resources, that build leadership and capabilities in Sales, Field, Engineering and Major Projects and our Employee Scholar Program is a notable point of pride, through which Otis sponsors colleagues to pursue degrees or certification programs.

Today, our focus more than ever is on people. As a global, people-powered company, we put people – passengers, customers, and colleagues – at the center of everything we do. We are guided by our values that we call our Three Absolutes – prioritizing Safety, Ethics, Quality in all that we do. If you would like to learn more about environmental, social and governance (ESG) at Otis click here.

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