OpenX Technologies, Inc. is a programmatic advertising technology company that operates as an independent omni-channel supply-side platform (SSP). The company is recognized as a global leader in supply-side curation, transparency, and sustainability. OpenX's core mission is to unleash the full economic potential of digital media companies by providing innovative advertising markets and technologies. These solutions are designed to deliver optimal value to both publishers and advertisers across all screens and ad formats, including Connected TV (CTV), app, mobile web, and desktop. With a 100% cloud-based infrastructure, OpenX leverages the Google Cloud Platform to enhance performance, scalability, speed, and global reach. This technological foundation allows OpenX to reduce time-to-market for new products and features significantly and utilize advanced AI capabilities to optimize traffic processing and reduce operational costs.
OpenX has a substantial track record of programmatic innovation, spanning over 17 years. The company partners directly with some of the world's largest publishers, managing more than 130,000 premium publisher domains and serving over 100,000 advertisers. A key focus for OpenX is providing transparency and control in the advertising ecosystem. For instance, its TV by OpenX solution offers direct-sourced, broadcast-quality inventory, eliminating resellers and unintentional inventory, thereby ensuring brand-safe and high-quality advertising environments. OpenX is also a pioneer in sustainability within the adtech industry, being the first adtech company certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets. The company is headquartered in Pasadena, California, with additional offices in major cities worldwide, including New York, London, Kraków, and Tokyo, reflecting its global operational footprint and commitment to serving a diverse international client base.
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