Optimization Manager

The goal of search engine optimization is to increase a websites discoverability. In recent years, the act of consumer discovery occurs across an increasingly diverse collection of interfaces. The Optimization Manager at ONeil Interactive is responsible for maximizing discoverability for all potential origins search engines, generative engines, listing engines, and beyond.

The Optimization Manager at ONeil Interactive leads all optimization activities. This includes the delivery of optimization services to our growing list of clients, the optimization of ONeil Interactives online properties, and working with the design, engineering, and project management leadership team to incorporate continuously improving best practices into our development workflows.

This is a new role at ONeil Interactive. Steady growth in our optimization business is evidence of the need. Creating the role as a leadership position is critical to elevate the influence of optimization goals across all company activities. As our optimization business line grows, the Optimization Manager will work directly with the company President to increase customer volume and create an expanding set of services.

The ONeil Interactive Optimization Manager can be described with the following statements.

• The uncharted nature of SEO does not discourage you. It motivates you. You are endlessly curious; naturally metabolizing uncertainty into energy.
• You dig deeper, relentlessly exploring beyond the surface in pursuit of a more perfect answer. You aim to be correct, but you are not paralyzed by a fear of being wrong.
• You do not seek to know things, but to understand the nature of those things the how and why.
• Youre seeking a workplace where big egos are forbidden and high-performance is required. Your aim is nothing short of excellence in your field, and you want co-workers that are equally driven. You are eager to learn and eager to teach.
• You have a deep understanding of the internet, websites, and technology in general. You know your blindspots, but you also know how to fill those gaps with research. You dont hesitate to seek the counsel of colleagues.
• You communicate with humble confidence. You do not fear questions. Youve already asked yourself the same questions others are likely to ask. You are not offended when your ideas are respectfully challenged.
• You present reports and recommendations with an honest clarity, adapting technical topics to meet your audiences acumen. Your conclusions are supported by data, but your message centers the story the data tells.
• You have a bias toward action. You believe that done is better than perfect.
• You have a black belt in spreadsheet formulas. Data visualization is your happy place.
• Youre a vociferous reader, and cautious consumer of emerging SEO trends. You know how to identify credible information and filter out the scams.
• You want to build something bigger. You take pride and ownership in your work and have the skillset necessary to grow and structure an entire SEO department

All expectations of ONeil Interactives optimization services, and all activities required to deliver on those expectations, fall within the area of responsibility, authority, and concern of the Optimization Manager. The following list includes example activities that may be personally completed or supervised by the Optimization Manager in the day-to-day performance of the role.

• Website audits - Defining, executing, evaluating, and presenting.
• Advising clients to ensure they understand the SEO strategies tailored to their specific websites.
• Creating Looker Studio reports that visualize comprehensive performance data
• Leading the (virtual) meetings with optimization clients.
• Setting performance benchmarks and KPIs for ongoing evaluation.
• Identifying, investigating, and resolving technical SEO issues related to indexing, Core Web Vitals, traffic data, event collection, and site performance.
• Contributing to content strategy development and creating content to support SEO goals.
• Researching and resourcing data from credible sources to develop effective strategies.
• Collaborating with company leadership to define the structure, goals, and staffing needs for a growing SEO department.

What We Offer

• Anticipated salary: (TBD). As this is a new position, a competitive salary offer is still under consideration. Exceptionally qualified applicants are encouraged to apply and state your requirements.
• Quarterly bonus plan
• Health Reimbursement Arrangement (QSEHRA)
• Care First dental insurance for employee and family (100% company paid)
• 401(k) with company match
• Paid holidays - 9-10 days/year
• Paid Time Off - 10 days/year
• Company supplied MacBook Pro and all required software

Schedule & Location

• This is a full-time, fully remote position.
• Operating hours are 9:00 AM - 5:00 PM Eastern, Monday through Friday.
• The ONeil Interactive office in Hunt Valley, Maryland is open and available to all local employees that prefer an office environment.
• All team members are required to attend two in-person, all-hands company meetings each calendar year. These gatherings are typically held at our Maryland office, but alternate locations within the Eastern and Central U.S. timezones are possible. These meetings span two consecutive workdays. All travel, lodging, and meal expenses for these events are fully covered by ONeil Interactive.

About ONeil Interactive

For over 15 years, ONeil Interactive has built high-performance websites and marketing software that deliver memorable digital experiences. Our team of about 30 digital innovators partners with regional and national production home builders including several of the top 20 builders in the country to transform how they connect with home buyers online.

Click "Apply" to share your resume. We look forward to meeting you.