United States onlyThis position is responsible for discovering shopper insights in the On and Off Premises and turning the insights into shopper support to drive short to medium term sales performance nationally. The Trade Marketing Specialist will utilize shopper, consumer, customer and category insights to create and execute strategic marketing plans as well as helping drive overall category growth with key retailers.
Essential Duties:
• Plan and manage shopper market research and data analysis
• Collaborate with Brand Teams, Retail Manager, Chain Teams, and Sales Operations to create and communicate compelling data/insight driven sell decks and shopper strategy.
• Responsible for achieving goals as assigned and aligned with national strategic priorities; focus brands, Win CO/NC/MI, channel initiatives, alignment with national calendar, programming overlays for brand strategy, etc.
• Develop programming objectives, program briefs, maintain company alignment for channel strategy, and customize programming for key growth customers.
• Integrate National programs into Local Sales campaigns with customizable programming
• Partner with BAM/activation team to ensure alignment and synergies for national priorities
• Provide canned selling slides to all field sales for pillar programming
• Continue vetting new digital technology and customer facing platforms
• Other duties as assigned.
Education/ Experience/Skills:
• 2+ years of marketing experience or equivalent, Bachelor’s Degree in Business or Marketing preferred
• Prior Shopper Marketing experience within another large CPG organization, preferred
• Beer/Alcohol Beverage Industry experience desired
• Understanding of promotional tactics and traditional marketing vehicles
• Ability to read and analyze financials, consumer research, and syndicated data and trends
• Strong strategic, conceptual thinking, financial, analytical, drive for results, selling & negotiating skills
• Ability to manage many projects and be strategic thinker with strong leadership skills
• Expert knowledge of Windows OS and Microsoft Office
• Advanced verbal and written communication and public speaking skills
Physical Requirements:
Percent of Travel: 30%
Working Conditions: Office (home or on-site)
Wage information is provided in compliance with the Colorado Equal Pay for Equal Work Act and is Bell’s and New Belgium's good faith and reasonable estimate of the compensation range and benefits offered for this position. The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, or other position-related reasons.
Starting Salary Rate: $65,000 - $75,000
All Full time Coworkers at Bell’s and New Belgium enjoy the following benefits after one calendar month of employment: Medical & Dental Insurance (options available for dependents), Basic Term Life and AD&D Insurance, Short Term Disability Insurance, Flexible Spending Account, Employee Assistance Program, PTO, 401k Match, Paid Caregiver Leave, and Profit Sharing. Details will be shared, and questions answered during our interview process.
EEO Statement
Bell’s and New Belgium welcomes all. We are committed to building an environment that is diverse, equitable, and inclusive within our own walls and amidst the entire craft beer community.
Bell’s and New Belgium strictly prohibits and does not tolerate discrimination based on race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender identity and expression (including gender nonconformity and status as a transgender individual), age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, marital status, sexual orientation, genetic information, or any other characteristic protected under applicable federal, state or local law.
