Fractional Growth Program Architect — Provider Growth & Referral Development

NEOLYTIX GROWTH SERVICES

Fractional Engagement Brief

Growth Program Architect — Provider Growth & Referral Development

Why This Role Exists

Neolytix Growth Services (NGS) is Neolytix’s integrated growth division — combining digital patient acquisition, referral network development, community partnership campaigns, and growth analytics into a managed service for multi-location healthcare organizations.

Several of these growth levers — particularly physician referral development, corporate wellness partnerships, and community health campaigns — require structured program design before they can be executed at scale. The playbooks, workflows, scripts, partnership frameworks, and operating models for these programs do not exist today. Building them from scratch through trial and error would cost 12–18 months and significant client goodwill.

We are looking for a fractional consultant who has built and operated these programs in a healthcare context — someone who can architect the systems, build the playbooks, and guide our teams through the first implementations, so we launch with credible, repeatable processes rather than improvised ones.

What We Need Built

The engagement covers three provider growth program areas. These are service offerings that NGS will deliver to its healthcare clients — not internal Neolytix functions.

1. Referral Network Development

Priority: Highest. This is the program area where specialized experience matters most.

NGS offers a managed physician referral development service — systematic outbound outreach to referring physicians and specialist offices on behalf of our clients’ clinical practices. This is B2B sales for patient volume: identifying high-value referral sources, building relationships, and converting them into consistent referral patterns.

What the consultant will design:

• Referral source identification and prioritization framework — how to map a client’s market, identify the highest-value referring physicians by specialty, geography, and payer network, and rank outreach targets

• Outreach cadence and contact strategy — who to contact at each practice (office manager, care coordinator, physician), the sequence of touchpoints, and escalation paths when initial outreach stalls

• Call scripts and messaging frameworks — tailored by specialty (behavioral health referral conversations are different from orthopedic or dental) and by relationship stage (cold outreach, warm follow-up, reactivation)

• Referral agreement and MOU templates — lightweight partnership documents that formalize the referral relationship without requiring legal review on every deal

• CRM configuration and tracking model — how referral pipeline stages, activity logging, and attribution should be set up in HubSpot (Neolytix’s CRM) to measure program performance

• Attribution and reporting framework — how referral volume, conversion, and downstream revenue are tracked and reported to clients

• US/offshore operating model — which tasks require a US-based relationship manager vs. what can be executed by the Manila outreach team during US business hours

2. Corporate Wellness & Employer Partnerships

Priority: Medium. Moderately specialized — benefits from experience but has a lower barrier to entry than referral development.

NGS offers clients the ability to establish preferred-provider relationships with local employers — including on-site screening days, flu shot drives, employee wellness programs, and direct employer-to-practice referral pathways. Credentialing with the employer’s health plan is verified before the first employee walks in (a differentiator only Neolytix can deliver because credentialing is a core service line).

What the consultant will design:

• Employer outreach playbook — target identification (HR departments, benefits managers, local employers by size and industry), outreach sequences, and value propositions by employer type

• Partnership agreement templates — preferred-provider arrangements, screening day logistics agreements, and co-marketing terms

• Campaign execution checklists — end-to-end workflows for screening days, wellness fairs, and employer health programs, including coordination with credentialing, patient access, and clinical teams

• ROI measurement model — how to track employer-sourced patient volume and revenue for client reporting

3. Community Presence & Local Partnership Campaigns

Priority: Lower. Primarily an execution play. Playbook design is relatively straightforward — the complexity is operational coordination, which is an internal Neolytix muscle.

NGS runs community health screenings, local business cross-referral partnerships (gyms, pharmacies, senior living, schools, EAPs), and health education events on behalf of clients. These campaigns require coordinating marketing, clinical, and patient access teams simultaneously — a capability Neolytix uniquely possesses because those functions already exist in the company.

What the consultant will design:

• Campaign blueprints by type — community screening, cross-referral partnership, health education event — each with a planning timeline, resource requirements, promotion playbook, and post-event conversion workflow

• Local partnership outreach templates — scripts and materials for approaching gyms, pharmacies, schools, senior living facilities, and EAPs about co-marketing or referral arrangements

• Post-event follow-up and conversion playbook — how screening attendees or partner referrals are captured, followed up, and converted into scheduled appointments

Engagement Structure

The engagement is designed in three phases. Phases are sequential but may overlap. Hours are billed as incurred with no minimum commitment — scope and pacing are determined collaboratively.

Who We’re Looking For

This is a program design and advisory engagement, not an execution or management role. The ideal candidate has built growth infrastructure for healthcare organizations and can transfer that knowledge into documented, repeatable systems.

Background That Matters

• Director or VP of Business Development, Physician Relations, or Provider Growth at a multi-location physician group, MSO, DSO, or ambulatory-focused health system. Hospital-only BD experience (focused on inpatient volume) is less relevant — NGS clients are outpatient/ambulatory practices.

• Hands-on experience building or managing a physician liaison / referral development program. Not just overseeing one — actually designing the outreach workflows, scripts, and measurement systems.

• Experience with healthcare employer/corporate wellness partnerships is a strong plus, but not required if referral development depth is strong.

• Familiarity with CRM-driven outreach models (HubSpot, Salesforce, or similar) — the consultant should have opinions on pipeline configuration and activity tracking, not just use a CRM that someone else set up.

What This Person Is NOT

To save everyone time in screening — this role is not a fit for:

• Marketing professionals (this is B2B business development and program architecture, not digital marketing or branding)

• Call center or outreach team managers (that’s a downstream hire once the playbooks exist)

• Payer relations or contracting specialists (different discipline entirely)

• General healthcare consultants without specific referral program or physician liaison experience

About Neolytix & NGS

Neolytix is a healthcare operations company — 14+ years, 220+ employees across the US, India, and the Philippines, serving 270+ US healthcare provider organizations. Core services include revenue cycle management, credentialing and payer enrollment, medical coding, patient access, and virtual medical assistants.

Neolytix Growth Services (NGS) is the company’s integrated growth division, formally consolidating PracticeTech Solutions (a digital marketing agency Neolytix has operated for several years) with new service lines in referral network development, employer partnerships, and community health campaigns. The strategic thesis: no other vendor in the market can deliver patient acquisition, referral development, and the operational backbone (credentialing, patient access, RCM) that determines whether marketing actually converts into collected revenue — all under one partner relationship.

The provider growth programs this consultant will design are core NGS service offerings sold to healthcare clients. They sit alongside NGS’s existing digital marketing capabilities (SEO/AEO, paid search, reputation management, web development) and are differentiated by their operational linkage to Neolytix’s credentialing, enrollment, and patient access infrastructure.