Paid Media Manager

About You:

You possess a passion for paid media strategy and a deep understanding of performance marketing. You have high data fluency, particularly in GA4 with the ability to build dashboards in data visualization platforms. You demonstrate expertise in paid media buying across channels like search/GLSA, social, programmatic display, and OTT, and have experience purchasing leads through third-party affiliates. You thrive in a culture that is analytical, collaborative, and creative in problem-solving.

Does this sound like you? If so, Level Agency is currently looking for a Paid Media Manager to further their career with our team.

About Us:

At Level, we use the scientific method to drive effective performance marketing campaigns for our clients. Everything from media planning to the ad creative is done with methodical care. Our cross-functional teams use a “Test. Learn. Grow.” framework that allows them to act with urgency and quickly adapt to the ever-changing world of performance marketing. This nimbleness and willingness to rethink what we know leads to better decision-making—and the confidence our clients need to pursue bold ambitions.

Recently ranked on the Inc. 500's Fastest-Growing Private U.S. Companies and one of Pittsburgh's Best Places to Work, Level delivers powerful and comprehensive online solutions including multi-channel digital marketing, search engine optimization, lead generation, website development, ROI reporting, and much more.

Level is an equal opportunity employer, a Military Friendly® partner, and we value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

About the Position: 

The Paid Media Manager will contribute to strategic and tactical online media buying and planning for their assigned clients. The successful candidate will own media performance while leading media analysts towards the business objectives. This role reports to the Media Director.

We are interested in every qualified candidate who is eligible to work and will perform the work in the United States. We are not able to sponsor visas. 

Your Impact:  

• Media Strategy: You’ll support the media planning process, including developing media strategies, selecting media channels, and creating media plans to effectively forecast the performance of media campaigns and ensure that campaigns are delivered on time and within budget.
• Media Expertise: You’ll bring a wealth of knowledge in building and managing paid media campaigns.
• Leadership & Knowledge: You’ll serve as a media expert as it relates to media strategy, optimization, and management.
• Strong Data Storyteller: Your curious, analytical approach extends to leverage data to tell a performance story to clients. This is supported by data visualization.
• Collaboration: Your strong interpersonal skills will elicit effective collaboration with your colleagues and clients to ensure campaign goals are aligned and met.
• Industry Knowledge: You'll maintain a deep understanding of industry trends and best practices, sharing insights with internal and external stakeholders to drive continuous improvement.

Requirements

• Proven paid media management experience, managing successful targets beyond leads (e.g. MQLs, sales)
• Specific platform and strategic knowledge in the following: Google Ads, Bing, Meta/Facebook/Instagram, LinkedIn, Snap, TikTok, DV360, OTT.
• Specific analytics and reporting knowledge in the following: Google Analytics (UA and GA4); Google Tag Manager & tag
• Ability to build dashboards in data visualization platforms (PowerBI, Looker, Tableau)
• Strong expertise in maximizing Google Search performance and driving effective bid strategies based on capacity/demand.

• Experience in media buying automation/AI and paid media revenue attribution.
• A passion for keeping up to date on industry trends and best practices, with the ability to share insights with both internal and external stakeholders to drive continuous improvement.
• Familiarity with generative AI technologies, with a willingness to learn and apply these concepts in real-world scenarios.

Benefits

• Remote work from anywhere in the US with an internet connection
• Performance reviews every six months
• 401k plan with 3% employer contribution
• 12 annual paid holidays with an additional 2 floating holidays
• 15 PTO days + 1 additional day per year of service
• Summer Fridays
• Great medical benefits including 100% employer-paid vision and dental
• Medical travel reimbursement policy
• 60 Days of Paid Parental leave benefit after 6 months of full-time service
• Career advancement opportunities
• Employee appreciation programs