Senior Product Manager

LawnStarter is the nation’s leading on-demand marketplace for lawn care and related services, allowing hundreds of thousands of customers nationwide to book a service with the tap of a button. But lawn care is only the beginning - our vision is to become the one-stop shop for all home services.

Our company is flourishing at an incredible pace, profitable and achieving remarkable success. And we're not stopping there! We're actively seeking talented and hard-working individuals like you to join our team and help us achieve our ultimate vision.

Senior Product Manager

As a Senior Product Manager at LawnStarter, you will be a key member of our small team of four product managers. You will have a high degree of autonomy to solve problems with engineers, designers, and marketers in order to improve our user experience and grow our business. This is a high leverage role, with exposure to our entire product line and responsibility for key business metrics.

Problems to be solved

Your main responsibility will be to improve our customer acquisition, collaborating to get us more customers and with higher lifetime value. In order to do that, you will need to prioritize and solve problems, which we have plenty of, such as:

Integrated Signup Experience: We have built a complex signup experience. Leads from multiple sources come through various landing pages to an online flow that is supplemented by drip campaigns and a sales team in order to maximize the probability of each conversion. However, with multiple teams touching each of these parts, how do we ensure that the messaging and experience is smooth, while still maximizing conversions? On top of that, as we add more services to our portfolio that complexity only grows, so how can we, at the same time, maximize value for each service, without creating a disjointed experience or overly complex processes?

Conversion Experimentation: We believe in thinking in bets, balancing confidence levels with experimentation so that we can take calculated risks. This doesn’t mean every change needs an A/B test, some things are just inherently correct, but understanding what needs to be tested is an absolute must for this role. We have a very heterogeneous customer base, so the same experience doesn’t always work for everyone. We need to understand our customers and test hypotheses on what will work better for them.

Cross-selling: Historically we have been mainly a lawn mowing marketplace. Now, we are aggressively investing in growing our other services. You will need to understand how to grow our other services without cannibalizing our mowing business. That includes defining experiences for customer acquisition for multiple services, without sacrificing conversion rates for one-service customers. To solve this challenge, you will need to work closely with our marketing team to develop customer experiences that match their most likely intent.

Setting Expectations: We only get paid when a physical service is done with quality. That means getting a conversion is worth nothing (or negative) if we don’t set the right expectations. That means no tricks or half-truths are worth the early churn. It also means that we need to ensure customers understand the logistics of the service, given that someone is going to show up in their yard and start a service. Some of the common issues we have are locked gates, property obstructions, pet waste, and many other blockers to a five-star experience.

Referral Loops: Happy customers want to tell others about our services and get rewarded for it. We have very timid referral incentives, with user flows that haven’t been updated in a few years. This is a big opportunity to unlock additional growth, and will require understanding the technical and financial aspects of building a great referral experience.

Requirements

Experience: You have 5+ years of experience in building large scale products and at least a few years of experience building customer acquisition funnels. Bonus if you have spent time solving problems we plan to tackle.

Education: You have a STEM or business background or relevant education that makes you suited to solving problems we plan to tackle.

Problem solving approach: You take pride in understanding problems deeply and asking the right questions. You rely on data to inform your gut. You care about having a structured and logical approach to solving ambiguous and poorly defined problems. This is unlikely to be a good fit if your primary skill or interest is in executing/managing the solution building phase (project management) or engineering solutions (software engineering).

Communication: You communicate well and often. One of the defining responsibilities of a PM at LawnStarter is articulating the problem to be solved and getting buy-in from other departments. We take pride in written communication. You understand that being a PM often involves saying “no” with empathy and reason. This is unlikely to be a good fit if you are someone who is unable to carve time to think deeply about problems and articulate them to your peers.

Excellence: You set extremely high standards for yourself and others around you. When you say something is getting done, the team can trust you. You don’t tolerate mediocrity, but you also dedicate your time to helping others evolve and learn so that the team can operate at a higher level. You also understand that often true differentiation only comes from executing well on very hard things, so you don’t shy away from challenges. This is unlikely to be a good fit if you don’t have a track record of impressive performance.

Bias for action: You understand that in spite of the careful approach you take to understanding problems and identifying opportunities, you actively try not to be perfectionist or get yourself tied up in knots. You have a bias for action in order to make progress. You enjoy being scrappy and constraints enthrall you. This is unlikely to be a good fit if you, by default, like building complete and full solutions from the get go.

Benefits

• Healthcare benefits: Medical, dental, and vision
• Skin in the game: We want our product managers to benefit from significant company growth. To that end, equity is a big portion of how we structure compensation for PMs.
• Fully remote position: Work remotely from anywhere you want.
• Unlimited PTO: We focus on results. Take the time you need to recharge or enjoy life, work hard when you are back.

• $140-$160k annually

Disclaimer

LawnStarter provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, LawnStarter complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.

LawnStarter expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic