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Role Overview:
The Head of Growth is responsible for generating net-new pipeline and customers through scalable acquisition programs and data-driven experimentation. Working closely with sales, product marketing, content marketing, and events, this role translates market interest into measurable commercial impact. Job Description: The Head of Growth leads the company’s acquisition engine, responsible for generating net-new pipeline and customers through scalable, data-driven marketing programs. Working across the Lexology and Law.com portfolios, this role translates market engagement into measurable commercial impact by designing integrated growth strategies that attract priority buyers and convert interest into qualified opportunities.
As a strategic intelligence provider to law firms and in-house legal teams, the company benefits from significant industry reach through its strategic intelligence platforms, unrivaled access to legal leaders across the globe, research, and events. The Head of Growth ensures this engagement is systematically converted into revenue by activating coordinated campaigns across digital channels, industry events, partnerships, and account-based programs.
This role works in close partnership with Product Marketing, Content Marketing, Events, Marketing Operations, and Sales to deliver acquisition programs aligned to the company’s most important markets and products.
The Head of Growth also leads a global team responsible for demand generation, account-based marketing, and funnel optimization, establishing a disciplined, performance-oriented approach to growth marketing.
Success in this role will be defined by the ability to build a predictable acquisition engine that consistently generates qualified pipeline and contributes meaningfully to new customer revenue.
Join us for a bright future…Discover where your talent fits best at ALM!
Our network of more than 450+ employees globally is united by a shared understanding that the work we do makes a direct impact on the success of our customers and audiences. Our collaborative environment provides a vast amount of opportunities for career development. Our goal is to hire industry’s top talent, offer growth opportunities and provide a fulfilling working environment. Here at ALM, we are a customer-focused and market-driven company dedicated to the success of the customers we serve with our information products and marketing services and events. Across ALM, our teams deliver premium content to professionals in the legal, finance, real estate and insurance industries. We promote and value innovation and an entrepreneurial spirit. We believe that integrity must be at the heart of everything we do. We foster an environment of trust and teamwork and believe that employee empowerment drives our progress and success as a business. We insist on quality and continuous improvement in all that we do. We have a winning attitude and seek to celebrate all of our successes … big and small.
Key Responsibilities
Develop the New Customer Acquisition Strategy
Develop and lead integrated acquisition strategies aligned to priority audiences, products, and strategic account segments to generate qualified pipeline and new customers. Lead Integrated Growth Campaigns
Translate product marketing positioning and content marketing assets into integrated acquisition campaigns across digital channels, industry events, partnerships, and account-based marketing programs.
Capture High-Intent Demand
Identify high-intent buyer signals and optimize acquisition channels—including organic search, paid media, and website conversion paths—to capture new prospects actively researching solutions.
Build Scalable Marketing Automation and Engagement Programs
Develop automated engagement and nurture programs that move prospects through the acquisition funnel and convert interest into sales conversations. Establish Growth Measurement and Attribution
Define and implement clear funnel metrics and attribution models that measure marketing’s contribution to pipeline and revenue, enabling data-driven decision making.
Lead and Develop the Growth Marketing Team
Lead a high-performing growth team responsible for demand generation, account-based marketing, and funnel optimization while fostering a culture of experimentation and accountability for pipeline results.
How will we Measure Success? · Net-new pipeline generated from marketing programs
· Marketing-sourced and marketing-influenced opportunities within priority segment
· Contribution to new customer revenue
· Engagement-to-opportunity conversion rates
· Pipeline generated through marketing automation and nurture programs
· Campaign ROI and cost per opportunity
· Pipeline velocity and funnel performance improvements
· Team performance against acquisition and pipeline targets
Skills Knowledge and Expertise
Additional skills and Responsibilities for a successful Head of Growth- · Partner closely with Marketing Operations to ensure campaigns, engagement, and pipeline are accurately tracked in Salesforce and marketing automation systems.
· Strong commercial mindset with the ability to translate marketing programs into measurable revenue impact.
· Excellent communication, planning, prioritization and organizational skills.
· High attention to detail with the ability to manage multiple priorities and initiatives.
· Comfortable working cross-functionally with sales, product marketing, content, and events teams.
· Ability to evaluate performance data and continuously optimize programs through experimentation.
Relevant experience includes: · 6-10 years of experience in B2B marketing with a focus on growth marketing, demand generation, or acquisition strategy.
· Demonstrated experience generating pipeline for subscription, SaaS, or information services businesses.
· Experience managing the full acquisition funnel from market engagement through opportunity creation.
· Proven leadership experience building and managing high-performing marketing teams.
· Strong experience working with CRM and marketing automation platforms (Salesforce and Pardot preferred).
· Experience working closely with commercial teams to align marketing programs with revenue priorities.
Benefits
Our people are our most valuable asset, as such, we offer a wide range of benefits to help ensure that all are supported:
Competitive compensation: Compensation is aligned with experience for candidates who meet the full scope of the role and bring relevant senior-level experience.
401K
Wellbeing Allowance of $500/annum
Private medical cover
Annual leave and an extra day off to celebrate your birthday
We are committed to making our organisation an inclusive, respectful engaging place to work with a culture shaped by our core values that promote equality, collaboration respect in everything we do. We are proud to be part of the Disability Confident Scheme, meaning we are committed to being inclusive and accessible, which starts with our application and recruitment process. If you do require any reasonable adjustments to be made, please let us know as part of our application page.
At Law Business Research/ALM, we believe in the power of growth and the importance of nurturing talent. We have learned that building the right team delivers extraordinary results.
Our fast-paced journey to becoming a global technology-driven information service provider has been built upon the values we hold close: rewarding excellence, providing meaningful work on our leading brands, and fostering an inclusive environment that is diverse, connected, and supportive.
By doing this, we have grown together and achieved global success. Join us and be a part of a journey where your contributions are valued, your impact is significant, and your growth is our priority.
Law Business Research is a technology-driven information services business powering the global legal industry. The company is dedicated to providing high-quality information and analysis to legal professionals. With a strong focus on technology, they leverage innovative solutions to meet the complex needs of their clients in the ever-evolving legal landscape.
By utilizing advanced data analytics and research methodologies, Law Business Research offers valuable insights that help law firms and legal departments make informed decisions. Their commitment to excellence and professionalism ensures that clients receive accurate, timely, and relevant information that can be trusted to drive business outcomes. As a leader in the legal information sector, the company plays a crucial role in supporting legal practitioners with the resources they need to succeed in today's competitive environment.
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