Activation Associate - Home (US, US)

'The role is responsible for supporting the management of all the activities to define and implement commercial strategies that expand market reach, secure competitive advantage, and maximize revenue potential. This involves performing market research and analysis, supporting the the definition of commercial strategies and business development activities through exploration of new market segments, untapped customer segments, and potential partnerships or acquisitions. Further, the role entails supporting management in the definition of key requirements to support commercial execution and in managing partnerships and alliances. Lastly, the role demands keeping track of KPIs and metrics to measure the effectiveness of commercial strategies and business development initiatives.

1. Performs market research and analysis on market conditions and industry trends based on defined models and methodologies, with the aim to identify commercial growth opportunities and future threats;
2. Supports management in the activities related to the definition of commercial strategies for penetrating new markets, expanding product offerings, and capturing market share, encompassing pricing, distribution channels, promotional campaigns, and sales force optimization;
3. Supports management in the activities related to the exploration of new market segments, untapped customer segments, and potential partnerships or acquisitions for business development;
4. Supports management in the definition of key requirements and capabilities needed to support the commercial strategy, including sales force's knowledge, tools, and incentives to effectively execute commercial strategies;
5. Supports partnerships and alliances management (e.g., retailers, distributors, channel partners), ensuring adherence to contractual agreements, monitoring partnership performance, and reporting relevant matters to management;
6. Ensures all activities related to commercial strategies and business development initiatives are in compliance with relevant laws, regulations, and standards;
7. Keeps track of KPIs and metrics to measure the effectiveness of commercial strategies and business development initiatives, preparing reports for management with relevant insights for decision making.