Business Development Lead

About Knowledgecity:

KnowledgeCity has revolutionized the eLearning industry for over 15 years with our studio-produced online training and advanced Learning Management System (LMS). We achieve real results and strong ROI for our clients and are known for top-quality products and second-to-none customer service. We’re passionate about helping companies meet training goals and requirements while making training easy and effective.

Role Overview:

As a Business Development Lead at KnowledgeCity, your primary responsibility is to build and manage a high-performing team of BDRs that generate qualified leads through structured outbound prospecting. You’ll be responsible for overseeing all messaging and outreach execution, coaching your team on outreach strategy and performance, and ensuring targets are met for lead quality, meeting bookings, and opportunity creation.

The ideal candidate brings a deep understanding of outbound strategies, has experience leading BDR teams in a B2B SaaS environment, and is skilled at driving results through coaching, structure, and hands-on support.

Responsibilities:

• Lead, coach, and grow a team of BDRs focused on outbound prospecting via LinkedIn, email, and other digital platforms.
• Develop and oversee daily outreach cadences and campaigns in collaboration with Sales leadership.
• Ensure consistent messaging across all outbound efforts, optimizing scripts and templates for engagement and conversion.
• Monitor outreach performance metrics such as email response rates, connection rates, booked meetings, and pipeline contribution.
• Conduct regular 1:1s to review activity, evaluate progress, provide feedback, and support development.
• Track individual and team KPIs to ensure performance targets are being met or exceeded.
• Provide hands-on support by joining prospecting efforts where needed and reviewing conversations for quality.
• Collaborate closely with the Sales team to ensure seamless handoff of qualified leads and strong lead-to-opportunity conversion.
• Maintain pipeline visibility and reporting accuracy in the CRM.
  Identify tools, automation, and best practices that enhance outreach effectiveness and scale.
• Train new hires and support the ongoing enablement of team members on tools, processes, and strategy.

Required Experience and Skills:

• Bachelor’s degree in Business, Marketing, or a related field.
• 3+ years of experience in B2B lead generation or outbound sales, with at least 1 year in a team lead or management role.
• Proficiency in LinkedIn Sales Navigator, HubSpot, and outbound email tools (e.g., Instantly, Mailshake, Apollo).
• Strong understanding of outbound prospecting, cold emailing, and LinkedIn messaging strategies.
• Proven ability to coach team members and optimize outreach performance.
• Experience building outreach sequences and campaigns aligned to target personas and industries.
• Detail-oriented with strong organizational skills and accountability for results.
• Comfortable working in a fast-paced, metrics-driven environment.
• Proficiency with Microsoft Office and Google Workspace.

Benefits:

• Paid time off and a supportive team environment.
• Opportunities for professional growth through access to training materials and company courses.

Join Our Team:

If you're driven by curiosity, eager to tackle challenges, and ready to make an impact in the fast-evolving E-Learning space, we'd love to hear from you. Join KnowledgeCity and help us make the world more professional and better!