Media Planner, Digital Media Solutions

IQVIA is a leading global provider of research and development, commercial solutions, and technology-enabled services to the life sciences industry. We help customers accelerate innovation and improve patient outcomes by combining deep scientific expertise with advanced data assets, transformative technology, and integrated services. As a Media Planner on the Strategic Response team, you will play a crucial role in enhancing the strategic value of our client responses, developing and managing inbound Request for Proposals (RFPs), and providing strategic guidance needed for media activation in the healthcare communications industry.

Requirements

• Develop and manage inbound Request for Proposals (RFPs), creating tailored media plan recommendations aligned with client objectives.
• Design and maintain PowerPoint templates that clearly communicate IQVIA's capabilities and recommended strategies.
• Lead RFP walkthrough presentations, coordinating with internal stakeholders and facilitating client engagements to ensure alignment and clarity.
• Provide proactive, consultative strategic guidance to the Sales and Operations teams, recommending optimal tactics to exceed client performance targets.
• Refine and enhance internal processes to improve communication flow, operational efficiency, and client experience pre- and post-sale.
• Collaborate closely with Client Services to stay informed on industry trends and evaluate the effectiveness of implemented tactics through performance analysis.
• Contribute to sales analytics and reporting with a focus on win/loss ratios, hit and strike rates, and pipeline metrics.
• Oversee and provide guidance to offshore media planning resources based in the Philippines, including QA of media plan deliverables prior to client submission.
• Serve as a central point of expertise for media planning and audience activation, helping expand the Strategic Response Team’s remit beyond Agency Sales support.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Health and Welfare benefits