Growth Marketing Manager

Location: Canada Remote or Vancouver, BC

Reports to: VP of Revenue, Marketing

About the Role

We’re looking for a Growth Marketing Manager to help design, build and scale Intiveo’s demand engine across the full customer lifecycle — from awareness to conversion to closed won, expansion and partner-driven growth.

This is not a performance marketing or media buyer role. While paid channels are part of the mix, this role is about orchestrating multi-channel programs that consistently deliver qualified pipeline and revenue growth, not just leads. You’ll bring structure, experimentation, funnel optimization, and modern growth playbooks to help us acquire and convert customers.

You’ll own the strategy and execution of always-on demand programs across channels such as email, organic, paid, webinars, web, partners and sales development, as well as working closely with Sales, RevOps, Content, CX, and Product to align marketing to revenue outcomes.

This role is ideal for someone who has built or scaled demand generation and lifecycle programs before, enjoys rolling up their sleeves, and is looking for an opportunity to make a big impact within a growing SaaS organization.

Who Are We

Intiveo is a leading patient engagement platform, trusted by 15,000+ practitioners to build relationships with 18 million patients. Our mission is to elevate patient experiences by understanding communication needs, behaviors, and preferences – resulting in successful treatment outcomes. For more information, please visit intiveo.com.

✨What You'll Do

Lead the strategy and execution of pipeline-generating programs and campaigns across email, web, organic, paid, social, webinars, referrals and partner channels
Design, launch and optimize lifecycle and nurture programs across the full funnel — from awareness to closed won and beyond
Plan and manage the marketing calendar, ensuring campaigns and programs are coordinated, executed on time, and tied to revenue impact
Partner with Sales, SDRs, and RevOps to align marketing programs with pipeline goals, funnel metrics, attribution and lead quality
Collaborate with CX and Product teams to support upsell and expansion initiatives
Design and run growth experiments to improve conversion rates, velocity, and deal quality across key funnel stages
Partner closely with our external digital marketing agency to align paid programs with broader demand, lifecycle, and revenue initiatives
Work with technology, referral and consulting partners on co-marketing and partner-led demand programs
Track, analyze and report on weekly and monthly demand generation and lifecycle KPIs
Bring an outside-in perspective on modern B2B SaaS demand generation — identifying what’s working, what’s not, and what we should try next

✨Who You Are

3-6 years of experience in B2B SaaS demand generation, lifecycle, or revenue marketing
Proven experience building and scaling multi-channel demand programs, not only managing paid ads
Hands-on expertise in email and lifecycle marketing across the full funnel
Experience supporting both product-led and sales-led growth motions, ideally within a hybrid GTM model
Background marketing to SMB or mid-market audiences, not solely enterprise (ABM)
A strong revenue mindset — focused on qualified pipeline, revenue and expansion, not just lead volume
Highly analytical with the ability to turn data into clear, actionable insights
Strong collaborator who proactively seeks out cross-functional feedback and input
Comfortable developing strategy while staying deeply hands-on in execution
Excellent organization and time-management skills; able to manage multiple initiatives and deliverables simultaneously
Hands-on experience with marketing technology such as Salesforce, Hubspot, Wordpress, Sprout Social, or similar
Excited about using AI tools to enhance your impact, efficiency and results
Confident in your ideas, humble in your approach — you’re ready to bring new playbooks, but are open to collaboration

✨Nice to Have

Experience with customer marketing, partner marketing, or expansion programs
Familiarity with the dental or health-tech space

How We Give Back to Our Employees:

Generous vacation time
Wellness Fund
RRSP matching
ESOP (employee stock ownership program)
Annual retreat
Plus, your birthday off! (Who wants to work on their birthday?)
And more

More About Intiveo

We are a fun, collaborative, and hardworking team of innovative minds who genuinely enjoy spending time together. At Intiveo, our values are Stewardship, Collaboration and Continuous Development. We embrace diversity and encourage you to share your voice. We want you to think outside the box, present new ideas, and be willing to fail.

We’re one of Canada’s Top 100 Employers! Canada’s Top 100 Employers celebrates companies offering their employees exceptional places to work. Intiveo has been recognized for our holistic approach to the workplace, from how we work every day, to how we gather and celebrate.

Want to see more? Check out our Culture Book here!

Intiveo builds comprehensive patient engagement software for dental practices. Founded in 2010 in Vancouver, the company serves over 14,000 dental care providers across North America, helping them communicate with more than 18 million patients. The platform delivers 50 million messages annually, streamlining practice operations and improving patient outcomes through automated, tailored communication at every touchpoint of the patient journey.

The cloud-based platform offers solutions for general dentistry, orthodontics, periodontics, endodontics, pediatrics, oral surgery, multi-location practices, DSOs, and academic institutions. Key features include automated reminders, two-way chat, digital forms, referral management, waitlist functionality, surveys, analytics, integrations with practice management systems, SOC 2 and HIPAA compliance, social reviews, and integrated voice management. Intiveo is embraced by 85% of dental schools in North America and originally operated under the name EasyMarkit.

Growth Marketing Manager