PPC Specialist

We are seeking a highly motivated and experienced PPC Specialist to join our dynamic marketing team. The PPC Specialist will be responsible for developing, implementing, and managing our pay-per-click media strategies. The ideal candidate will have a deep understanding of PPC campaigns, including search, display, and social media advertising, and will drive targeted traffic to our website to maximize ROI.

Job Responsibilities:

1. Campaign Management:

• Develop, execute, and optimize PPC campaigns across Google Ads, Bing Ads, and social media platforms (Facebook, LinkedIn, Instagram, etc.).
• Conduct keyword research and selection for PPC campaigns.
• Create ad copy, banners, and other creatives that align with campaign goals and branding guidelines.
• Set up and manage ad groups, bids, and budgets to achieve desired performance.

2. Performance Analysis:

• Monitor, analyze, and report on campaign performance metrics such as CTR, CPC, CPA, conversion rates, and ROI.
• Use data analysis to identify trends and insights for continuous campaign improvement.
• Provide regular reports to stakeholders on campaign performance and key metrics.

3. Optimization:

• Implement A/B testing for ad copy, landing pages, and bid strategies to improve campaign performance.
• Adjust bids, ad placements, and targeting settings to optimize campaign effectiveness.
• Keep up-to-date with industry trends and updates to ensure campaigns are in line with best practices and new features.

4. Collaboration:

• Work closely with the content, design, and web development teams to ensure cohesive marketing efforts.
• Collaborate with the SEO team to ensure alignment between paid and organic search strategies.
• Communicate with external partners and agencies as needed for campaign support and management.

5. Tools and Technology:

• Utilize PPC tools and platforms (e.g., Google Ads, Google tag manager, Looker Studio.) to manage and optimize campaigns.
• Stay updated on new tools and techniques that can enhance campaign performance.

• Minimum of 3-4 years of experience in managing PPC campaigns.
• Strong understanding of PPC, SEM, and digital marketing concepts.
• Proficiency in using Google Ads, Bing Ads, and social media advertising platforms.
• Familiarity with tools like Google Analytics, Google Tag Manager, and other analytics software.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Google Ads certification is a plus.

Working Hour:

• US shift (availability expected until 2 - 3 AM IST)

At INSIDEA, we are a fully remote organization, hiring top talents from across the globe to deliver exceptional digital marketing and HubSpot solutions. Our diverse services are designed to enhance your brand’s online presence and drive real, measurable growth. From marketing optimization and content creation to full-scale HubSpot integration, we provide a holistic approach to transform your digital experience and maximize performance.