Philippines onlyWe are looking for a data-driven and creatively minded Marketing / Meta Ads Specialist to take ownership of the client’s paid social campaigns and email marketing performance.
Requirements
- Build, launch, and manage high-performing Meta Ads campaigns across Facebook and Instagram
- Monitor ad performance metrics and optimise campaigns based on ROAS, CTR, CPA, conversion rates, and audience insights
- Conduct audience testing, creative testing, and funnel optimisation to improve campaign outcomes
- Analyse campaign data and provide actionable insights to improve ad performance and maximise return on ad spend
- Support the setup, optimisation, and reporting of EDM campaigns in Klaviyo
- Develop audience segmentation strategies for email marketing campaigns to improve customer engagement and conversions
- Collaborate on marketing creatives, messaging, and promotional strategies aligned with business goals
- Assist in rebuilding and scaling the product-side marketing campaigns following recent business expansion
- Track marketing performance across channels and identify opportunities for continuous improvement
- Work closely with the business owner to learn and implement internal marketing systems and strategies
Benefits
- Flexible work schedule
- Independent contractor arrangement
AU and PH only