SEO Specialist (Analytics & Performance)

We’re looking for an SEO Specialist (Analytics & Performance) who knows how to connect search strategy with data-driven decision-making.

You’ll act as the right hand to the VP, owning everything from Shopify SEO to analytics reporting and spend monitoring. This role requires someone who’s comfortable inside analytics dashboards, understands technical SEO best practices, and can translate data into clear actions that improve visibility and performance.

If you’re detail-oriented, technically skilled, and motivated by solving problems through data, this role is for you.

Why You’ll Want to Join

• You will be paid in USD (bi-monthly: every 15th and 30th)
• Up to 14 days of Paid Time Off annually (starting Day 1)
• Observance of Holidays (based on your location)
• 100% remote setup so you can work wherever you feel most productive
• Work directly with leadership and play a key role in shaping growth strategy
• Be part of a mission-driven team focused on health, accountability, and real change

What You’ll Work On

SEO and Site Optimization

• Manage and optimize Shopify SEO, including technical audits, site structure, metadata, and content recommendations
• Research and implement keyword strategies aligned with campaigns, products, and advocacy themes
• Improve visibility and engagement across Google, YouTube, and other content platforms
• Track and report on organic performance, ranking improvements, and conversion trends

Analytics and Reporting

• Oversee analytics from Google Analytics, Search Console, YouTube Analytics, and Meta Business Suite
• Build and maintain performance dashboards and reports that summarize traffic, conversions, and ad spend
• Identify red flags or opportunities in the data and communicate insights to leadership
• Support the optimization of ad spend and channel allocation based on performance data

Collaboration and Growth

• Work closely with the VP to align SEO priorities with broader marketing goals
• Recommend improvements in tools, tracking, or reporting workflows
• Partner with creative, content, and paid media teams to ensure consistency between SEO and campaign strategies
• Stay current on SEO and analytics trends, tools, and Google algorithm updates

What You Bring

• 3+ years of experience in SEO, analytics, or digital marketing
• Proven success optimizing Shopify websites for organic search performance
• Strong knowledge of Google Analytics, Search Console, and YouTube Analytics
• Ability to analyze performance data and create actionable recommendations
• Organized, detail-oriented, and confident navigating multiple data platforms
• Clear communicator with strong reporting and documentation skills

Nice to Have

• Experience managing or analyzing Google Ads and Meta Ads performance
• Familiarity with Google Tag Manager and Looker Studio (Data Studio)
• Experience in e-commerce, advocacy, or mission-based marketing
• Understanding of conversion tracking and cross-platform attribution

How to Apply

Please include:

1. Your updated resume highlighting SEO and analytics experience
2. A short 1–2 minute Loom video introducing yourself and explaining your approach to SEO and analytics

Only candidates who submit a Loom video will move forward.

If you’re passionate about SEO, fluent in analytics, and ready to help a growing mission-driven team scale visibility and performance, we’d love to hear from you.

Application Process Overview

Our comprehensive selection process ensures we find the right fit for both you and our clients:

1. Initial Application - Submit your application and complete our prequalifying questions
2. Video Introduction - Record an video introduction to showcase your communication skills and work experience
3. Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
4. Recruitment Interview - Initial screening with our talent team
5. Executive Interview - Meet with senior leadership to discuss role alignment
6. Client Interview - Final interview with the client team you'd be supporting
7. Background & Reference Check - Professional reference verification
8. Job Offer - Successful candidates receive a formal offer to join the team

Each stage is designed to evaluate your fit for the role while giving you insights into our company culture and expectations. We'll keep you informed throughout the process and provide feedback at each step.