Product Marketing Lead (SaaS)

Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career.

Job Title

Product Marketing Lead (SaaS)

Location
Remote

Time Zone
US Time Zones (EST–PST)

Role Overview

We are seeking a Product Marketing Lead to own and execute positioning, messaging, and go-to-market strategy for a B2B SaaS product portfolio. This is a hands-on role for a strategic marketer who enjoys writing, launching, and enabling cross-functional teams. The ideal candidate has strong SaaS experience, can simplify complex product capabilities (including AI-driven features), and thrives in a fully remote, execution-focused environment.

Key Responsibilities

• Own and evolve product positioning, messaging frameworks, and value propositions

• Plan and execute go-to-market strategies for new features, launches, and product updates

• Develop compelling customer-facing content including website copy, sales decks, product pages, and launch materials

• Translate technical and AI-powered capabilities into clear, differentiated customer value

• Partner closely with Product, Sales, and Marketing to align roadmap, messaging, and enablement

• Support Sales with training materials, battlecards, and enablement assets

• Conduct ongoing competitive and market research to inform strategy and positioning

Required Qualifications

• Proven experience in Product Marketing within a SaaS environment

• Strong track record as a hands-on contributor who can both own strategy and execute deliverables

• Exceptional writing, storytelling, and communication skills

• Experience collaborating closely with Product and Sales teams

• Non-negotiable: Prior experience working fully remote, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US- or UK-based companies. Candidates without this background will not be considered.

Preferred Qualifications

• Experience marketing AI-powered or highly technical products

• Background in B2B SaaS, preferably in growth-stage companies

• Experience supporting Sales-led, Product-led, or hybrid GTM motions

• Exposure to agency environments or content-heavy marketing roles

Tools & Technology

• Collaboration & Documentation: Slack, Google Workspace, Notion

• Project Management: Asana, Jira (or similar)

• CRM & Sales Enablement: HubSpot, Salesforce

• Analytics & AI Tools: Google Analytics, AI-assisted productivity and research tools

Please NOTE

It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

We connect top talent with vetted employers, competitive pay, and real growth opportunities.