Chief Marketing Officer (CMO)

Remote | CET-compatible timezone (UTC+1 to UTC+4) | Full-time

Job Overview

We are seeking a Chief Marketing Officer (CMO) to lead the development and execution of a global marketing and brand strategy for a premium financial services platform.

This role sits within the executive leadership team and is responsible for positioning the business as a trusted partner for high-net-worth and ultra-high-net-worth individuals, family offices, and institutional investors.

The CMO will drive brand authority, client acquisition, and market presence through a combination of strategic partnerships, targeted engagement, and data-driven marketing initiatives.

Key Responsibilities

Brand Strategy & Positioning

Define and execute global brand strategy within the wealth management and investment landscape
Build a differentiated positioning targeting HNWI/UHNWI and institutional audiences
Ensure consistency across all markets and communication channels

Client Acquisition Strategy

Develop targeted acquisition strategies for HNWI, UHNWI, and family offices
Build long-term relationship-driven marketing funnels
Segment and tailor outreach for private investors and institutional partners

Marketing Channels & Communication

Manage a multi-channel ecosystem including:

Private events and exclusive forums
Strategic partnerships
Digital platforms and thought leadership

Ensure communication reflects a premium, discreet, and high-trust positioning

Strategic Partnerships & Market Presence

Establish relationships across financial ecosystems, family offices, and private banking networks
Lead high-profile events, forums, and industry collaborations
Expand presence across key global financial hubs

Content, PR & Thought Leadership

Oversee production of market insights, research, and investor-focused content
Drive PR strategy and executive visibility
Position leadership as industry thought leaders

Digital Strategy & Performance

Lead digital marketing strategy (web, SEO, campaigns, investor communications)
Implement data-driven KPIs and performance tracking
Continuously optimize campaigns and client engagement models

Leadership & Collaboration

Build and lead a high-performing marketing function
Partner with investment, product, and business development teams
Align marketing with revenue and client growth objectives

Requirements

10+ years in senior marketing leadership roles within financial services (wealth management, private banking, fintech, asset management)
Proven experience marketing to HNWI/UHNWI audiences
Strong track record in building premium brands and driving client acquisition
Experience in complex, low-awareness or long sales cycle products
Exposure to global or multi-market campaigns
Strong background in partnerships, PR, and high-level events
Data-driven mindset with experience in marketing analytics
Excellent leadership and stakeholder management skills
Fluent English required

Nice to Have

Experience with family offices or international investors
Background in fintech or alternative investments
Understanding of regulatory environments

Chief Marketing Officer (CMO)