Channel Marketing Specialist (Telecom & MSP)

About GTT:

GTT is a leading networking and security as a service provider for multinational organizations, simply and securely connecting people and machines to data and applications – anywhere in the world. We serve thousands of organizations, bringing together the right people, partners and technology to reduce the burden on IT teams and solve the most pressing networking and security challenges. Built on our top-ranked global Tier 1 network, GTT Envision is a single global technology platform to connect, orchestrate, virtualize and automate enterprise networks, enabling customers with consumable solutions to achieve business missions and meet ongoing demand when, where and how needed. Our portfolio includes SASE, SD-WAN, security, internet, voice and other connectivity options, complemented by a suite of professional services and exceptional sales and support teams in local markets around the globe. We partner with our customers to deliver Greater Technology Together. For more information, please visit www.gtt.net.

Role Summary:

The Channel Marketing Specialist/Coordinator is a pivotal, hands-on role responsible for creating and executing marketing campaigns to drive new sales opportunities and channel growth within GTT's Wholesale, Carrier, and Managed Service Provider (MSP) segments. This role is focused on tactical execution, lead generation, and performance tracking across a variety of marketing channels.

Key Responsibilities

Campaign Creation & Execution (Primary Focus)

• Generate Pipeline: Execute a calendar of marketing programs with the primary goal of identifying and driving new channel prospects and opportunities for the Wholesale, Carrier, and MSP teams.

• Multi-Channel Activity: Launch and manage core elements of demand generation campaigns, including:

  • Email Marketing: Coordinate the creation, segmentation, and deployment of email campaigns to channel partners and prospect databases.

  • Digital: Support digital campaign activity, including assisting with basic social media posts and partner website updates.

  • Webinars: Plan and execute logistics for partner-facing and end-user webinars.

• Partner Collaboration: Execute co-marketing programs with key technology partners to leverage joint solutions and expand market reach.

Event & Lead Management

• Events Coordination: Handle all logistics for participation in industry trade shows and channel-specific events, including managing registration, materials, shipping, and ensuring lead capture processes are in place.

• Lead Tracking & Handoff: Ensure all leads from campaigns, events, and digital activities are accurately tracked, qualified, and efficiently passed to the appropriate Channel Sales team members via the CRM system.

Reporting & Performance Tracking

• Measure Effectiveness: Own the process for tracking and reporting on campaign success metrics, including open rates, click-through rates, lead volume, and basic conversion rates.

• Analysis Support: Assist the Channel Marketing Manager or Sales leadership in preparing weekly and monthly performance reports, providing data on marketing contribution to channel pipeline.

Required Experience/Qualifications:

• Experience: 2 years+ experience in a Marketing, Sales Support, or Channel-focused environment.

• Campaign Execution: Basic understanding of marketing campaign mechanics (e.g., email deployment, lead flow, event promotion).

• Technical Skills: Proficient with essential business tools, including:

  • CRM (e.g., Dynamics, Marketo and SPLASH): Experience with basic lead management and reporting within a CRM is preferred.

  • Microsoft Office Suite (especially Excel/Google Sheets for data tracking).

• Soft Skills:

  • A proactive, results-oriented mindset with a focus on hitting lead generation targets.

  • Exceptional organizational skills and meticulous attention to detail.

  • Ability to communicate clearly and professionally with both internal sales teams and external partners.

Universal Competencies

• Continuous Improvement: Knowledge of transformation initiatives to drive fundamental changes, enhance responsiveness and efficiency to core business practices. Ability to drive cultural changes from best effort to results oriented.
• Customer First (Non-Customer Facing): Knowledge of internal customer interactions, creating a culture of accountability, collaboration, and partnership. Ability to build an environment supporting internal customer value creation at every level.
• Operational Excellence: Understanding the system-driven processes for consistency and scalability. Ability to re-focus processes and systems from integration activity to maximizing a positive customer impact and anticipating future trends.

EEO Statement

GTT provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, GTT complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

GTT expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of GTT’s employees to perform their job duties may result in discipline up to and including discharge.