Director, Business Strategy & Intelligence

Director, Business Strategy & Intelligence

Remote (US) | Business Intelligence

A bit about us

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

At Groundtruth, we believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023, & 2025! Learn more about the perks of joining our team here.

A bit about you

You see Business Intelligence as a strategic function—not a reporting function. You bring a point of view on what best-in-class BI looks like, especially in complex, data-rich environments like SSP/DSP or ad tech ecosystems. You are equally comfortable advising executives on where the business should grow and guiding teams on how to act on those insights. You thrive in ambiguity, build alignment across leaders, and translate complex data into clear direction that drives decisions.

You are an experienced leader who knows how to organize and scale teams to deliver against a clear vision. You think strategically and connect insights directly to business decisions, creating clarity for executives by simplifying complex, fragmented data. You proactively identify gaps, risks, and opportunities before they are obvious, balancing long-term vision with practical execution.

You influence and align C-level stakeholders and cross-functional leaders, and build trust through consistency, rigor, and thoughtful communication. You elevate how teams use data—not just what data they see.

You will

• Vision & operating model for BI: Define and stand up a best-in-class Business Strategy & Intelligence function; align and evolve a sizable team across Monetization, Customer Insights, and BI to drive executive decision-making in the first 6 months.
• Executive-level business diagnostics: Build a holistic view of the business that clearly shows where revenue and product adoption are truly growing vs. appearing to grow.
• Strategic growth insights: Identify which customer cohorts, verticals, and products are expanding, contracting, or under-monetized—and translate this into prioritized opportunities.
• Revenue acceleration guidance: Partner with Sales leadership to define where to focus (accounts, segments, verticals) and what should change to unlock growth.
• Pipeline intelligence & forecasting: Improve visibility into pipeline health, stage conversion, and forecast risk; support more reliable and actionable forecasting.
• Pricing, packaging & deal insights: Analyze discounting, margins, and packaging effectiveness; provide guidance to improve win rate, retention, and profitability.
• Executive reporting & MBR: Redefine how the business is summarized for the C-suite; lead KPI frameworks and Monthly Business Reviews that drive decisions, not just reporting.
• Data consistency & access: Establish clear ownership, definitions, and frameworks across Finance, Analytics, and Sales; enable leaders to access and interpret data consistently.

You have

This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.

• 12+ years in Business Intelligence, Analytics, or related roles with leadership experience.
• Proven ability to define and build high-impact BI functions or transformations.
• Experience leading and scaling sizable, multi-functional analytics teams.
• Experience supporting executive teams with strategic, decision-oriented analytics.
• Strong understanding of GTM analytics, pipeline management, and forecasting.
• Experience in ad tech, media, or similar complex data environments (SSP/DSP preferred).
• Demonstrated ability to translate data into clear, actionable business direction.
• Proficiency in BI tools (Looker preferred; Tableau, Power BI, etc.) is a plus.
• Strong SQL skills; experience with Python or similar tools considered a plus.

Our values
At GroundTruth, we value GRIT and we seek candidates who share these principles. We believe that a strong foundation in these values drives success, fosters collaboration, and enables us to create lasting, impactful relationships both within our team and with our clients.

• Growth Mindset: We position ourselves toward growth – in the business world and within ourselves. We see problems as opportunities and approach all situations with an open mind.
• Respectful: We are respectful to each other, our customers, and our partners in everything we do.
• Intentional: We question assumptions, turn off auto-pilot, think through each task, act with purpose, and see objectives through to resolution.
• Trustworthy: We want to earn the reputation of being a trusted media platform and partner by driving real business results for our clients for our colleagues.

Why you'll love working here

• Be part of a dynamic team: Join a fun, fast-paced environment where your ideas matter and your impact is felt.
• Opportunities for growth: We believe in internal development, offering plenty of opportunities to learn, grow, and advance your career within the company.
• Flexibility: We offer a remote-first philosophy and flexible PTO policy, allowing you to balance work with your personal life.
• Collaborative culture: Work alongside passionate, creative, and motivated colleagues who support each other and encourage new ideas.
• Comprehensive benefits package: At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love. We offer:
• Fully-paid medical premiums for employees
• 401(k) employer match
• Generous parental leave
• Wellness and gym reimbursement
• Family and pet expense reimbursement
• Education and coaching reimbursement program
• Daily lunch credit when working in-office
• Fully stocked snacks and beverages in-office
• Option for mobile phone reimbursement or separate company phone
• Equity analysis to ensure fair pay

Compensation package

• $130,000 - $210,000 base salary, 25% bonus ($162,500x - $262,500 OTE)
• The listed salary range is reflective of the cost of labor in the candidate’s location and may vary depending on where the role is filled.

Applications will be reviewed on a rolling basis

The final deadline to apply is 6/1/26, but early applications are strongly encouraged as we may begin interviewing prior to that date

Use of AI in recruiting process

We use AI-supported tools as part of our recruitment process to help identify candidates whose experience aligns with open roles. These tools analyze job-related information to generate match insights for our team — but every application is reviewed by a recruiter, and hiring decisions are never made by AI

California Privacy Rights Notice for Job Applicants

GroundTruth complies with California privacy laws. Please review our most up-to-date California Privacy Rights Notice to learn how we collect and use personal information during the application process.

Equal Employment Opportunity (EEO) Statement

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at recruiting@groundtruth.com