Senior Product Manager, Website

Greenlight is looking for a Senior Product Manager to lead the next evolution of greenlight.com, a consumer-facing website for families. The role involves owning the website product strategy, vision, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and Analytics. The successful candidate will have 6-8+ years of product management experience, with a strong background in Conversion Rate Optimization (CRO) and a proven track record of experiment-driven conversion improvements across acquisition or onboarding funnels.

Requirements

• Own the website product strategy, vision, and prioritized roadmap in partnership with Marketing, Brand, Engineering, Design, and Analytics.
• Lead a product development team to deliver on your vision and user/business outcomes.
• Design and execute A/B and multivariate testing strategies across marketing pages, signup flows, onboarding, and upsell experiences.
• Build a structured experimentation backlog informed by analytics, user behavior insights, and growth hypotheses.
• Develop and lead the full-funnel Conversion Rate Optimization (CRO) roadmap.
• Work closely with our Product Analytics partners to run experiments and understand our users and how they interact with our products.
• Own the Contentful CMS strategy: govern content architecture, define structured content models, and enable Marketing and Brand teams to publish and iterate without engineering dependency.
• Manage the MarTech stack in partnership with Marketing - overseeing tracking implementations, tag management (e.g., Google Tag Manager), analytics instrumentation (GA4, Segment), and ensuring data integrity across tools.
• Partner with Marketing Ops to evaluate, integrate, and optimize tools across the personalization, SEO, testing, and analytics stack.
• Define and monitor KPIs including conversion rate, bounce rate, session-to-registration rate, and downstream retention metrics; report progress to leadership regularly.
• Ability to manage Shopify site, apps and funnel optimizations for ecommerce.

Benefits

• Medical, dental, vision, and HSA match
• Paid life insurance, AD&D, and disability benefits
• Traditional 401k with company match
• Unlimited PTO
• Paid company holidays and pop-up bonus holidays
• Professional development stipends
• Mental health resources
• 1:1 financial planners
• Fertility healthcare
• 100% paid parental and caregiving leave, plus cleaning service and meals during your leave
• Flexible WFH, both remote and in-office opportunities
• Fully stocked kitchen, catered lunches, and occasional in-office happy hours
• Employee resource groups