Principal Digital Optimization Strategist

Who We Are

Fastr empowersglobal brands and retailers to move at the speed of change, do more with less, and grow theirbusinesses. Fastr is the only AI-first Digital Experience Platform (DXP) that unifies insight and execution into one AI-native platform — so commerce teams can launch, test, personalize, and optimize every experience without developers or tech bloat.Our products power day-to-day execution and optimization.Our services accelerate adoption, outcomes, and scale. Global brands like GE, Toys R Us, Weber,Carhartt and New Balance trust Fastr to eliminate bottlenecks and sell more.

The Opportunity

Are you a data-driven strategistwith experience helping enterprise brands and eCommerce leadersoptimizetheiromnichannelexperiences? Do you thrive in a fast-paced environment where your effortsdrive your customers’success every day? Are you a super curious person who likes to be on thecutting edgeof the intersection of technical innovation and business value creation?If youansweryes, we want you to join our team as aPrinciple Digital Optimization Strategist!

ThePrincipleDigitalOptimizationStrategistis a customer-facing, market-driving subject matter expert who usesdata analytics and consulting skills to design, implement, andoptimizedata-driven,omnichannelprograms that accelerate our clients’ability to achievebusiness results. You will analyze customer data to create A/B tests and personalized campaigns, develop strategiesforandclient success, andprovideongoing guidance to maximize program ROI andconversion rateoptimization (CRO).

Reporting into theChief Customer Officer,this role sits at the intersection ofcustomer advisory, digital optimization, andproduct marketing.You will split your time between hands-on customer engagementand consultingand advising the Fastrgo-to-marketand product teams to shape our narrative and inform our product roadmap.

You’llserve as Fastr’s in-housedigitaloptimization expert for both our customers and the market,helping enterprise brands:

• Identifygrowth and conversion opportunities

• Interpret digital performance data

• Turn insights into concrete testing and optimization strategies

You’llpartner closely with Sales, Marketing, Customer Success, and Product to define and communicate the value of Fastr Optimize, lead thought-leadership initiatives, and guide brands toward smarter, faster digital decisions.

This role is ideal for someone who thrives at the crossroads of analytics and creativity;someone who can talk shop with digital leaders, make sharp CRO recommendations, and confidently represent Fastr on webinars, at events, in customer workshops, and in executive conversations.

Key Responsibilities

• DigitalOptimization Strategy,Consulting& ThoughtLeadership

• Deliver billable consulting engagements (e.g., optimization audits, strategy workshops, test planning, performance reviews).

• Onboard new clients by helping them launch their Digital Optimization programs by understanding their needs, setting goals, and developing account plans.

• Design, measure, and analyze Digital Optimization program effectiveness, and leverage AI-driven predictive analytics to identifyoptimization opportunities.

• Create customized user segmentation and personalization strategies and tailor marketing campaigns to individual customer habits and preferences.

• Conduct regular meetings and presentations to share findings and offer advice on how clients can improve their programs.

• Work with internal Fastr teams and client teams to execute strategies and analyze results.

• Focus on improving conversation rates and driving revenue growth through data-driven insights and personalized marketing.

• Act as Fastr’s optimization thought leader, shaping how we talk about conversion, personalization, and performance across digital channels.

• Participate in and host webinars, podcasts, events, and virtual roundtables as a subject matter expert.

• Partner with Marketing to create high-impact content, such as blog posts, guides, playbooks, webinars, conference talks, and email/landing experiences, that build demand and positions Fastr as the expert in digital optimization.

• Contribute to internal playbooks, sales training, and onboarding to strengthen optimization literacy and competitive awareness across the company.

• Champion experimentation and data-driven decision making across marketing touchpoints and campaigns.

• Support pre-sales conversations by reviewing prospect sites, identifying optimization opportunities, and advising on CRO, experimentation, and digital experience strategies.

• Partner with Customer Success leadership to design post-sales advisory and light-touch strategic guidance that helps customers extract measurable value from Fastr Optimize.

• Product Marketing & Competitive Enablement
• Collaborate with Product, Sales, and Marketing to define Fastr Optimize’s positioning, messaging, and value propositions for our target verticals and personas.

• Support the go-to-market teams in building compelling sales decks, battlecards, competitive comparisons, and case studies that showcase optimization results and customer success.

• Own and evolve competitive intelligence around players like VWO, Optimizely, and related tools, keeping Sales and Marketing current on the landscape and Fastr’s differentiators.

• Translate customer feedback, market trends, and optimization insights into go-to-market strategies, content themes, and enablement assets.

WhatYou’llBring

• 8+ years of experience advising enterprise ecommerce or retail brands on digital performance, experimentation, or optimization strategy or leading a data-driven omnichannel team at enterprise ecommerce or retail brands.

• A proven ability to translate data into action. Comfortable digging into performance metrics and turning them into clear recommendations, narratives, and next steps.

• Excellent storytelling and presentation skills.Confident speaking with c-level executives, leading webinars, interviewing customers, and representing Fastr as a thought leader.

• A passion for using AI to work smarter.Continuously experimenting with new tools, workflows, and methods to make insight generation and execution faster and sharper.

• Curiosity, agility, and a bias toward action.You love learning, testing, and iterating in a fast-paced environment, and you’re comfortable being hands-on and wearing multiple hats.

• Demonstrated experience building positioning, messaging, and enablement materials that move deals forward and drive product adoption.

• Proven experience in product marketing, digital marketing, optimization/CRO, or digital strategy, ideally within SaaS, ecommerce, or a digital agency environment.

• Strong familiarity with analytics and experimentation tools such as GA4, Heap, VWO, Optimizely, or similar platforms.

Why This Role Matters

Fastr Optimize is redefining what conversion intelligence means for enterprise commerce. TheDigitalOptimization Strategist role accelerates that mission by combining deep optimizationexpertisewith the storytelling power of product marketing.

You’llshape how the market understands Fastr, how Sales tells the story, and how customers unlock their next wave of digital growth. As a key member of thego to marketteam,you’llinfluence strategy at the category, company, and customer levels while staying close enough to the work to see your ideas come to life.

Apply now to take your career to the next level with Fastr!

Fastr is an Equal Opportunity Employer. We are excited to get to know you!