Digital Personalization Specialist

Job Description

Embry-Riddle: A Global Leader in Aviation and Aerospace

Embry-Riddle Aeronautical University is seeking a collaborative and detail-oriented Digital Product Specialist to join the Information Technology department in a teleworking arrangement. The Digital Product Specialist will support the ongoing development and enhancement of the university’s primary website and digital platforms by documenting requirements, tracking development progress, performing quality assurance, and supporting the implementation of personalized website experiences.

Reporting to the Director of Web Applications & Analytics, the Digital Product Specialist works closely with multidisciplinary teams—including design, development, accessibility, content, analytics, and marketing—to facilitate alignment across teams. The role helps translate inputs from these partners into clear documentation and coordinated execution, ensuring website enhancements and bug fixes move smoothly from concept through development, testing, and stakeholder acceptance while meeting quality and accessibility standards.

The Digital Product Specialist also implements website personalization efforts that elevate relevant content and improve the website experience. The role works with analytics partners to ensure implementations function as intended and performance insights are captured.

Information Technology provides a modern, collaborative environment with professional development opportunities and a flexible summer work schedule. Working for Embry-Riddle entitles employees to a robust benefits package—from quality health care and retirement to generous education benefits.

Role and responsibilities

• Document requirements, enhancements, and bugs for the university website (Sitecore CMS). Draft user stories, acceptance criteria, and supporting documentation to clearly communicate functional expectations, design intent, accessibility considerations, and content needs to development teams. (35%)
• Implement and validate personalized website experiences. Support the implementation of personalized experiences within Sitecore, validate targeting rules and variations, and collaborate with the analytics specialist to ensure personalization is tracked correctly. (35%)
• Support development tracking, quality assurance, and release readiness. Track development progress, perform QA on completed work, validate fixes against requirements, and provide clear feedback to developers. Assist with stakeholder user acceptance testing (UAT) and confirm readiness for release. (20%)
• Maintain documentation and support continuous improvement. Keep requirements, QA notes, and implementation details organized and up to date to support future enhancements and platform sustainability. (10%)

Qualifications

Experience

• Bachelor’s degree or equivalent professional experience.
• 1–3 years of experience in a web, digital, product, or technology-related role.
• Familiarity with enterprise content management systems (Sitecore experience preferred but not required).
• Experience documenting requirements, bugs, or enhancements for web-based platforms.
• Basic understanding of web best practices, including accessibility, responsive design, and content management concepts.
• Exposure to quality assurance or user acceptance testing processes.
• Interest in personalization, optimization, or analytics concepts and a willingness to learn.

Collaboration & Communication

• Ability to work effectively with designers, developers, content editors, accessibility specialists, and analytics partners.
• Strong written communication skills, with the ability to create clear, structured documentation.
• Comfortable asking questions, clarifying requirements, and incorporating feedback.
• Organized and detail-oriented, with the ability to manage multiple work items and track follow-ups.
• Able to translate discussions and decisions into actionable documentation.

Professionalism & Adaptability

• Demonstrated ability to approach work with a positive, collaborative attitude.
• Able to adapt to changing priorities, timelines, and requirements.
• Maintains professionalism when providing feedback or addressing issues.
• Motivated to learn, improve processes, and contribute to high-quality digital experiences.

Application process/requirements

To submit your application for this opportunity, please visit the Embry-Riddle Career Site and search for requisition number R309752. Please attach all relevant materials to your application when you apply online. Complete submissions include:

• Cover letter

• Full Resume

• Contact information for at least three professional references (please note that references may be contacted as part of the interview/screening process)

Current Embry-Riddle employees: Please apply directly through the ERAU Employee Hub Central application within Workday.

Embry-Riddle is committed to fostering a workplace where all individuals are valued and respected. We strive to ensure that all faculty, staff, and students are treated fairly and provided equal opportunities for employment, advancement, compensation, training, and other benefits of employment. Embry-Riddle makes employment decisions — including hiring, promotions, compensation, and other terms of employment — based on individual merit, qualifications, and abilities. Embry Riddle is strongly opposed to discrimination and harassment, and such behavior is prohibited by university policy. Embry Riddle does not discriminate on the basis of race, color, national origin, sex, disability, veteran status, predisposing genetic characteristics, age, religion, or pregnancy status, or any other status protected by federal, state, or local law, in its employment, educational programs, admissions policies, financial aid, or other school-administered programs or activities. For further information, please visit our website.