They focus on positioning the brand in AI responses. They are looking to strengthen their internal SEO team.
**Main Responsibilities ** 1. Technical SEO (Advanced Level)
Comprehensive technical audits: indexability, crawl budget, website architecture. Optimization of Core Web Vitals, performance, and mobile-first design. Management of JavaScript SEO (rendering, SSR, hydration issues). Implementation and validation of schema markup (FAQ, How-To, Article, Product, Organization, Author). Analysis of logs, sitemaps, robots.txt, and indexing monitoring. Coordination with product/dev teams to implement technical improvements.
2. Optimized Content (SEO + GEO)
Design of intent-driven content strategies, not just keyword-driven ones.
Creation and optimization of:
Pillar pages and semantic clusters.
Conversational content (FAQs, Q&As, actionable guides). Content designed to be cited by LLMs, not just to rank. E-E-A-T optimization: authorship, sources, structure, clarity, and verifiability. Ability to write and/or supervise content in Spanish and English.
3. GEO/LLM Optimization (core of the role)
Content optimization for:
Citations in AI responses. Semantic retrieval (embeddings, topical authority). Analysis of how LLMs:
Rephrase queries. Select sources.
Build responses.
4. Working with metrics such as:
Brand mentions in LLMs. Share of Voice in search engines. Accuracy/consistency of responses (accuracy prompts). Use of GEO Metrics as a core tool (and direct feedback to the product).
5. Link building & authority
Quality link building strategies, not volume: Digital PR. Strategic guest posting. 6. Brand mentions (without links). Link profile evaluation (toxicity, relevance, authority). Building topic authority, not just domain authority.
6. Analysis, reporting, and experimentation:
Advanced use of:
Google Search Console, GA4. Ahrefs / Semrush / Screaming Frog Looker Studio Ability to:
Design SEO/GEO experiments. Measure real impact (not vanity metrics). Extract actionable insights for clients and products.