Performance Content Producer

About Our Brands

We are a fast-growing Australian healthcare group operating a portfolio of digital clinics and consumer health brands. We are focused on helping people feel better, live better, and take control of their wellbeing.

Our focus is building modern, patient-first experiences across preventative health, lifestyle medicine, and emerging treatment categories. We operate at the intersection of healthcare and consumer, combining clinical credibility with high-performance digital growth.

We are now investing heavily in building a more sophisticated growth engine, with a strong focus on creative content as a primary driver of performance.

About the Role

We’re looking for a Performance Content Producer to join our growing marketing team and help drive performance across a portfolio of emerging health and wellness brands.

This is a hands-on role focused on creating high-performing paid social content across Meta, with opportunities to expand into platforms like YouTube and TikTok.

You’ll work closely with the Senior Marketing Lead and Growth Marketing Lead to bring creative ideas to life, test them in the market, and continuously iterate based on performance.

Why This Role Matters

We are building a high-performance growth engine where the creative is the primary driver of results. This role sits at the centre of that system.

You will be responsible for producing the content that powers our paid channels, influences customer acquisition, and shapes how our brands scale.

What You'll Own

• Produce performance-driven content for paid social
• • Create short-form video and static assets designed to convert
  • Focus on Meta initially, with expansion into other platforms over time
• Build a consistent creative pipeline
• • Deliver a steady volume of new content each week
  • Develop variations across hooks, formats, angles, and messaging
• Iterate based on performance data
• • Work with the growth team to understand what is working and why
  • Continuously improve content based on results, not opinion
• Own the end-to-end production process
• • Ideation, scripting, filming, editing, and publishing-ready outputs
  • Work both behind the camera and on camera where required
• Contribute to creative strategy
• • Bring ideas, formats, and trends into the business
  • Help shape how our brands show up across paid channels

What You’ll Need

• 4-5 years experience: In paid social or performance content. Ideally in DTC, ecommerce, or digital-first brands
• Strong understanding of what drives performance: Hooks, pacing, storytelling, CTAs, and platform-native formats
• Confident video production and editing skills: Tools like CapCut, Premiere Pro, or similar
• Comfortable on camera: Able to present naturally in short-form video
• High output, execution-first mindset: You enjoy producing, testing, and iterating quickly
• Strong organisational skills: Able to manage multiple pieces of content at once

What You'll Get

• Direct exposure to performance marketing and growth strategy 📊
• Opportunity to work across multiple brands and categories 🧩
• A fast-paced environment where output and ideas matter ⚡
• Clear link between your work and business results 📈
• Direct access to and guidance from Marketing Leadership 🤝
• Strong growth and development opportunities 🚀
• Flexible, fully remote working - work from anywhere 🌍
• Competitive salary aligned to your impact 💰
• A supportive and positive work environment 🌟
• The chance to make a meaningful impact in a growing healthcare space 💡