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DirectiveDI

PR & Communications Manager (Remote Canada)

Directive Consulting is a premier SaaS marketing agency dedicated to transforming MQLs into a robust sales pipeline through innovative, data-driven strategies.

Directive

Employee count: 51-200

Canada only

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Directive is seeking a PR & Communications Manager to lead day-to-day PR delivery and execute integrated PR strategies for B2B clients. The ideal candidate will have 4-7 years of experience in PR and communications, a strong track record of earning meaningful media coverage, and the ability to translate complex B2B narratives into sharp, compelling pitches and stories.

Requirements

  • Develop, refine, and present strategic communications plans aligned with business objectives
  • Execute integrated PR strategies for B2B clients across earned and owned channels
  • Build and maintain strong media relationships across trade, business, and tech press
  • Craft compelling narratives and pitches that earn meaningful coverage in the publications that matter to B2B buyers
  • Support executive positioning programs including media training, thought leadership content, podcast placements, speaking opportunities, and bylined articles
  • Assist in influencer and practitioner briefing programs, including analyst relations and ICP-aligned creator partnerships
  • Contribute to organic social strategy and content as an extension of integrated communications programs, where relevant
  • Utilize media and social monitoring tools to track trends, identify emerging issues, and uncover opportunities.
  • Track, measure, and report on program performance against defined KPIs, tying PR activity to real business outcomes like share of voice and pipeline influence
  • Collaborate cross-functionally with other Directive service lines to ensure communications programs connect to broader client strategy
  • Contribute to new business proposals and client presentations as a subject matter expert

Benefits

  • Medical, dental, vision plans, disability, and life insurance coverage
  • 100% employer-paid medical plan, 50% employer contribution for dependents
  • Mental health support through Spring Health and Headspace
  • Physical therapy through Omada and Aaptiv virtual workouts
  • Complimentary One Medical membership for primary and virtual care
  • Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge
  • Paid Parental Leave
  • Traditional and Roth 401(k) with a 3% company match
  • Annual bonus based on tenure
  • Annual Company-wide Retreat

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Manager

Location requirements

Canada

Hiring timezones

Canada +/- 0 hours

Job categories

Marketing And Communications ManagerMarketing Communications ManagerCorporate Communications ManagerBrand And Communications Operations ManagerStrategic Communications ManagerSenior Marketing Communications ManagerCommunications Manager

Skills

Public RelationsPublic Relations StrategyMedia RelationsEarned MediaOwned MediaExecutive PositioningThought LeadershipMedia TrainingInfluencer RelationsAnalyst RelationsSocial Media StrategyMatterRefine

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About Directive

Learn more about Directive and their company culture.

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Directive is a leading SaaS marketing agency that specializes in driving sustainable growth for the fastest-growing SaaS brands across the globe. Our core mission revolves around transforming Marketing Qualified Leads (MQLs) into a qualified sales pipeline using our proven methodologies that leverage data-driven decisions and strategies. The agency prides itself on a comprehensive range of services designed to enhance customer generation and accelerate sales pipeline development.

With a strong focus on performance content and SEO, Directive helps businesses achieve long-term growth in organic traffic and qualified leads. Our services extend beyond mere advertising; we emphasize CRO and performance design, enabling brands to develop compelling designs that foster an enduring connection with their audience. Additionally, Directive employs strategic PPC campaigns to capture high-intent buyers, ensuring continued business growth. Each initiative we undertake is meticulously designed to tie back to measurable business outcomes, reflecting our statement that every service we offer is not just a task, but a means to generate significant revenue for our clients.

Claim this profileDirective logoDI

Directive

Company size

51-200 employees

Founded in

2013

Markets

SaaSDigital MarketingSEOContent MarketingPerformance MarketingPPC AdvertisingConversion Rate Optimization (CRO)Marketing AnalyticsB2B MarketingGrowth Marketing

Employees live in

United States
View company profile

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