The journey of Chadwick Martin Bailey (CMB) began in 1984, born from the entrepreneurial spirit of Anne Bailey Berman and John Martin. At the time, Anne was the VP of Development at American Cable Systems, and John was a professor at Boston University. Together, they envisioned a market research firm that delivered sophisticated, data-driven insights. This powerful partnership was built on complementary strengths. Anne, who dedicated herself to the venture full-time from the outset, possessed a remarkable talent for client communication, translating complex research findings into actionable strategies that resonated with clients. John, who continued his academic career alongside his work at CMB, was the analytical powerhouse, adept at transforming raw data into meaningful narratives. Their collaborative synergy was evident in their early sales approach, often visiting clients together to cater to different communication styles, a practice that would become a cornerstone of CMB's client-centric philosophy.
From its initial focus on the cable television industry, CMB's reputation for rigorous methodologies and insightful analysis quickly propelled its expansion into other sectors. The firm's founders instilled a culture of continuous evolution and employee growth, principles that proved vital in a rapidly changing industry. They navigated major technological shifts, from mail surveys and telephone research to the internet-based methodologies of today, including their innovative AI+HI™ (Artificial Intelligence + Human Intelligence) approach. This commitment to staying ahead of the curve and fostering a collaborative environment where bright minds could thrive became a defining characteristic of the company. Now a Top 25 Insights & Analytics company and part of the ITA Group, CMB continues its mission to help the world's leading brands engage, innovate, and grow by providing them with the critical insights needed for confident, strategic decision-making. Their story is one of a powerful partnership that grew into a market research leader, consistently adapting and innovating to meet the challenges of the day.
United States only
