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BM DigitalBD

Head of Growth

BM Digital is a growth partner for e-commerce companies, founded by operators of unicorn brands. We help businesses scale by providing capital, managing nine-figure ad spends, and leveraging a vast network of influencers and celebrity partners.

BM Digital

Employee count: 51-200

Salary: 150k-300k USD

Canada only

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Who We Are

BM Digital is a tech-enabled growth firm powered by Meteoric AI, our proprietary influencer and paid media intelligence platform - and we operate at a scale most growth companies never reach. We manage 80,000+ creator partnerships monthly, oversee $500M+ in annual media spend across Meta and TikTok, and work exclusively with high-growth consumer brands.

If you have taken Meta accounts from $20k a day to $300k+/day, and you know exactly why it worked and how to repeat it - we want to hear from you.

The Role

We are looking for a Head of Growth who has been deep in the trenches of aggressive paid media scaling and knows what it actually takes to push Meta spend efficiently at volume. You understand how Meta's algorithm responds to creative velocity, cost control architecture, audience structure, and budget scaling - and you can translate that understanding into compounding, durable growth across a portfolio of DTC clients.

You will own growth strategy across a book of business, lead a team of paid media analysts and creative strategists, and be the senior voice in the room when clients need someone who can look at an account and see not just what is happening, but what needs to happen next to unlock the next level of scale.

What You Will Own

  • Aggressive, efficient Meta scaling - scaling to six figures per day when the unit economics support it. You know the difference between scaling because the data says go and scaling because a client asked you to. You never confuse the two.
  • Full-funnel paid media strategy across Meta, Google, and TikTok - with a clear hierarchy of where to push and where to protect margin. You can diagnose performance issues at the level of creative, audience, offer, landing page, or checkout - and you know which one to fix first.
  • Creative strategy leadership alongside our creative team. You understand that at scale, creative is the primary lever, and you have a strong point of view on what makes a winning concept before the data comes back.
  • Senior client relationships across a portfolio of high-growth DTC brands. You can walk a skeptical founder through a reset strategy, defend a scaling decision with data, and manage the tension between short-term efficiency and long-term growth - without losing the client's trust.
  • Team development - building junior analysts and strategists into strong, independent operators.

What We Are Looking For

  • Demonstrable track record of scaling Meta accounts beyond $100k/day. You can walk through exactly how you did it, what broke, and how you fixed it.
  • 6–10 years in paid digital advertising, with a meaningful portion managing large Meta budgets for DTC e-commerce brands.
  • Deep structural understanding of Meta's algorithm - creative fatigue, cost control interactions, audience saturation, CPM dynamics, and campaign architecture that gives the algorithm what it needs to spend efficiently at scale.
  • Analytically rigorous without being paralyzed by data. You make decisions, move fast, and take accountability for outcomes.
  • Clear, direct communicator - with clients, leadership, and your team, especially when the news isn't what they want to hear.

Compensation & Location

  • $150,000 – $300,000 USD total annual compensation, including base salary, performance bonus, and equity
  • Fully remote - we have built the infrastructure for high-performance distributed teams and trust our people to do their best work from wherever they work best

About the job

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Job type

Full Time

Experience level

Salary

Salary: 150k-300k USD

Education

Bachelor degree

Experience

6 years minimum

Experience accepted in place of education

Location requirements

Hiring timezones

Canada +/- 0 hours

About BM Digital

Learn more about BM Digital and their company culture.

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We are a collective of founders and operators who have successfully built unicorn companies and multiple nine-figure businesses. At BM Digital, our core mission is to empower people and brands to create a significant impact through the strategic use of creativity, media, and innovation. We are deeply committed to helping e-commerce companies build and scale their operations. Our partnership model is flexible and powerful; we frequently invest in the companies we work with by buying equity stakes or providing essential working capital to fuel their growth. This approach aligns our success with our clients', creating a true partnership geared towards substantial and sustainable expansion. Our expertise is demonstrated through our management of over US$100 million in annual digital marketing spend across our diverse portfolio, which consistently drives well into nine figures in revenue, and most importantly, does so profitably.

Our strength lies in our ability to foster a community of inclusion, where every member of our team has the opportunity to reach their full creative and professional potential. We believe that this environment is the key to unlocking the best ideas and achieving outstanding results for our partners. Our work has connected us with some of the world's most recognized celebrities, including Cardi B, Justin Bieber, Snoop Dogg, and Lionel Messi, as well as influencers like Vanessa Hudgens. We leverage these high-profile relationships alongside a vast network of tens of thousands of micro-influencers and content creators across all major digital platforms. This comprehensive reach allows us to craft and execute campaigns that resonate with a wide range of audiences. With our headquarters in San Francisco and global offices in New York, London, and Hong Kong, we are positioned to serve a global market and help e-commerce brands achieve worldwide recognition and success.

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BM Digital

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