Content Director & Community Manager (UpSwing)

Content Director & Community Manager (UpSwing)

Base pay range

$90,000.00/yr - $125,000.00/yr

Bellota Labs is the premier destination for poker training—empowering players of all skill levels to win more at the tables. We’re looking for a Content & Community Manager to help us scale to new heights.

In this high‑impact, cross‑functional role, you’ll lead initiatives that touch every part of the user experience—from content creation and live coaching sessions to marketing campaigns and community engagement. If you’re a knowledgeable poker player with a knack for content, communication, and execution, this is your chance to shape the future of a poker brand.

Key Responsibilities

• Content Management – Coordinate with coaches, editors, and project managers to produce high‑quality YouTube content and manage the release schedule for premium training modules. Oversee live coaching webinars and collaborate with QA testers to ensure content accuracy and presentation quality.
• Email Marketing – Partner with content and CRM teams to send 2+ high‑quality emails per week, including strategy quizzes, new articles, and product promotions. Track performance metrics.
• Project Management – Drive cross‑functional initiatives such as new product features, UI enhancements, or course development. Organize timelines and deliverables across departments.
• Community Management – Maintain Discord and Facebook communities, interface with moderators, and surface community insights that inform product and content strategy.
• Affiliate Program Management – Manage relationships with a select group of affiliates, review new applications, and provide ongoing communication.
• Copywriting & Communications – Write strategic copy for marketing emails, product pages, social posts, and internal projects, ensuring brand voice and clarity.
• Marketing Strategy – Continuously improve content workflows, engagement strategies, and growth experiments.
• Tier 2 Support – Handle escalated customer support tickets that require poker‑specific knowledge and help community members navigate the platform.

Experience & Skills

• Deep understanding of poker strategy and the player journey from beginner to expert.
• 3+ years of experience in content creation, marketing, or community management.
• Strong writing skills, particularly for email and social media content.
• Demonstrated experience managing cross‑functional projects or campaigns.
• Self‑motivated, organized, comfortable working independently.
• Excellent communication and collaboration skills.
• Bonus: Familiarity with tools like Trello, Notion, or Asana.
• Bonus: Experience with email marketing platforms like Keap, Mailchimp, or Klaviyo.

Why You’ll Love Working at Bellota

• Work from anywhere – Fully remote role with flexible hours.
• Live and breathe poker – Immerse yourself in strategy, training, and the game you love.
• Collaborate with the best – Work alongside elite coaches, marketers, and creators.
• Access to top‑tier training – Full access to the Upswing Poker course library.
• High autonomy, real impact – Take ownership of your role and shape our next chapter.

Join Bellota Labs and help us create smarter, more successful poker players every day. If you’re passionate about the game and ready to make an impact, we’d love to hear from you.