Senior Manager, Shopper Marketing

As Senior Manager, Shopper Marketing, you will play a critical role in translating our premium, science backed product into a best in class retail experience that inspires trust, drives conversion, and builds long term brand affinity.

This role sits at the intersection of brand and commerce, supporting the development and execution of shopper first omnichannel strategies as AG1 expands its presence beyond DTC into a curated set of retail partners. You will partner closely with Sales, Brand, Growth, Ecommerce, and Operations, as well as key retailers including Costco, Target, and Walmart, to deliver high impact programs across physical and digital environments.

This is a highly cross functional role requiring strong strategic thinking, operational excellence, and a deep understanding of shopper behavior within premium CPG, wellness, or lifestyle categories. Travel may be required for customer engagement, store immersion, and industry events.

WHAT YOU'LL DO

Shopper Marketing Strategy & Retail Expansion

• Support the development and execution of shopper marketing strategies across retail channels, ensuring programs reflect premium positioning and brand standards of AG1
• Contribute to retail initiatives that drive conversion while building long term brand equity
• Partner with Retail and Brand to align shopper marketing plans with overall commercial and marketing priorities
• Contribute to planning for new retail launches, expansions, and key seasonal moments

Omnichannel Campaign Development & Execution

• Lead the planning and execution of integrated shopper marketing programs across in store, retailer.com, and retail media channels
• Ensure all activations are thoughtfully designed, on brand, and aligned with business objectives
• Manage campaign timelines, deliverables, and cross functional coordination
• Partner with Activations team and agencies to deliver high quality execution

Retailer Partnership & Joint Business Planning Support

• Partner with Sales to support joint business planning and shopper marketing initiatives with key retail accounts
• Help develop retailer specific programs that align brand storytelling with commercial goals
• Coordinate with retail partners on promotions, activations, and co marketing opportunities
• Support preparation for customer meetings, line reviews, and planning sessions

Merchandising & In Store Experience

• Oversee the development of merchandising tools, displays, fixtures, and educational materials for retail environments
• Ensure in store executions clearly communicate the value proposition and premium positioning of AG1
• Partner with Brand, Creative, and Sales to deliver consistent and high quality retail experiences
• Support testing and optimization of merchandising solutions across retail partners

Shopper Insights & Performance Analytics

• Leverage shopper, retailer, and syndicated data to inform strategy and decision making
• Analyze performance to identify opportunities to improve effectiveness and efficiency
• Translate insights into clear recommendations for future programs
• Partner with Analytics, Retail, and Finance to track and report results

Measurement & Optimization

• Track key performance metrics including velocity, incrementality, trial, repeat, and brand lift
• Provide regular performance updates and recommendations to stakeholders
• Continuously refine programs based on results and learnings
• Support development of reporting frameworks for shopper marketing initiatives

Budget Management & Investment Planning

• Manage shopper marketing budgets and track spend and performance across programs and retailers
• Partner with Finance and Sales on planning and forecasting
• Ensure resources are used efficiently while maintaining high quality execution

Cross Functional Partnership

• Partner closely with Sales, Brand Marketing, Growth, Ecommerce, Finance, Supply Chain, and agency partners
• Ensure strong alignment across teams on priorities, timelines, and execution
• Communicate clearly with stakeholders and keep partners informed on program status
• Help resolve issues and remove obstacles to keep programs on track

Process Development & Scalability

• Help build scalable tools, templates, and processes to support retail growth
• Improve ways of working across teams to increase efficiency and consistency
• Support documentation of best practices for shopper marketing and retail execution
• Identify opportunities to simplify and strengthen workflows as the business grows

Team Leadership & Capability Building

• Mentor and support junior team members as the function grows
• Share knowledge and best practices across the team
• Contribute to building strong shopper marketing and retail capabilities
• Help create a culture of ownership, collaboration, and high standards

WHAT WE'RE LOOKING FOR

• 8+ years of experience in shopper marketing, retail marketing, customer marketing, or related roles. Experience at brands with a significant direct-to-consumer business preferred.
• Retail is a new channel for AG1 and Shopper Marketing is a new function for us: we are looking for someone who can build the ship, not just steer the ship.
• Experience working with large retail partners such as Costco, Target, Walmart, or similar
• Experience supporting omnichannel marketing programs across physical and digital retail environments
• Background in supplements, health/wellness, lifestyle, or premium consumer brands preferred
• Experience in high growth or fast paced environments preferred
• Strong understanding of shopper behavior and retail marketing strategy
• Experience with merchandising, promotional strategy, and retail media
• Analytical and data driven, with experience using syndicated or retailer data
• Strong project management and organizational skills
• Experience managing budgets and tracking performance
• Excellent communication and cross functional collaboration skills
• Strong appreciation for premium brands and high quality execution
• Comfortable building structure in a fast growing environment
• Ability to manage multiple priorities and work through ambiguity
• Self starter with strong ownership and accountability
• Passion for health, wellness, and scaling a premium consumer brand

WHAT’S IN IT FOR YOU?

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag.
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
• All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $114,000 - $130,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.