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air up GmbHAG

Ambassador Program Intern - DACH

air up® offers a unique hydration experience by infusing water with natural flavors through scent, promoting healthier choices without sugars or additives.

air up GmbH

Employee count: 201-500

Germany only

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Be extraordinary - Excite the ordinary!

Our vision is to make a healthy and sustainable lifestyle the most attractive choice. So we defy: the status quo, misleading product, and nonsense rules! We truly believe in the power of ideas and are thirsty to realize the ones that could have impact. We're an eclectic bunch of creative minds, experts, builders, and improvers. Our perspectives, cultures, backgrounds, dreams, skills, and life paths may have nothing in common, but we gather behind a vision and sail together towards our ambitious goals


Are you looking to take on a new challenge? Let's talk.

We’re looking for an energetic and highly organized Ambassador Program Intern - DACH to support our growing ambassador organic seeding program. In this role, you’ll help identify potential ambassadors, coordinate product gifting, and nurture a community of everyday users who genuinely love our product. You’ll encourage and track organic content creation, support program operations, and help ensure our ambassadors feel inspired, engaged, and connected to the brand.
This is a hands-on role at the heart of advocacy marketing, giving you direct insight into how authentic word-of-mouth drives brand growth.

***This role is located in Germany, ideally Munich. ***

Your responsibilities

  • Ambassador Identification Outreach
    Identify individuals who match our key buyer personas. Not traditional creators, but real users with meaningful social networks. Support outreach, gifting coordination, and ongoing communication with advocates and ambassadors.
  • Program Operations Gifting Coordination
    Support a streamlined gifting workflow, from shortlist creation and updating internal tools to preparing necessary information for our logistics partners. Ensure gifting runs smoothly and ambassadors receive their products without friction.
  • Organic Content Encouragement, Tracking Community Monitoring
    Encourage ambassadors to share their genuine experiences after receiving the product. Track organic posts, collect UGC, and help maintain internal dashboards. Monitor ongoing ambassador activity to understand what resonates and where we can deepen engagement.
  • Community Support Relationship Building
    Engage with ambassadors in a friendly, supportive way. Follow up on content, re-engage enthusiastic users, and contribute to a structured ambassador community that feels seen, appreciated, and excited to participate.
  • Performance Insights Reporting
    Compile weekly insights on organic content performance, ambassador activity, and emerging trends. Share learnings with the team to support ongoing optimization.
  • Cross-Team Collaboration
    Work closely with the Creator Marketing, Social Media, and Retail teams to align on gifting needs, audience insights, and opportunities to amplify ambassador-driven content.
  • Event Support
    Assist in planning and coordinating ambassador events, including logistics, communication, and post-event feedback collection.

This is you

  • You are studying in a relevant field or have recently graduated and want a practical, hands-on internship for 6 months.
  • You have strong communication and interpersonal skills, with a natural enthusiasm for connecting with people.
  • You’re highly organized, detail-oriented, and comfortable working with lists and tracking systems.
  • You have a genuine interest in social media culture, influencer marketing, and community building.
  • You bring a proactive, solution-oriented mindset and enjoy working in a fast-paced environment.
  • You must be fluent in German (C2/C1 level) and have excellent English skills (C1 level). Any additional languages (French, Italian, Dutch, or Swedish) are a strong plus.
  • You are based in Germany, ideally Munich.
The benefits listed below are intended for full-time employees. For other employment types, including working students and minijobbers, benefits may differ based on the terms of their contract and applicable regulations.

But what’s in for you?

🏖 30 days of vacation

🏷 discount on our products

💰 employer-funded pension location related insurances (may vary per country)

🏡 purpose built office in MUC

📈 personal development

🎉 regular team events

🏁 start-up spirit

🌍 workation options (availability may differ by role)


air up® have developed an innovative and world-first drinking system. Through scent alone, the air up® bottle brings flavour to simple tap water and can be enjoyed without any single-use plastic bottles, sugar, or additives. air up is a young, fast-growing company filled with ambitious and creative minds from various backgrounds.

air up® is an equal opportunity employer and is committed to maintaining an equal opportunity environment for all persons free of discriminatory behaviour. We will not discriminate and will take affirmative action measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity or gender expression.

About the job

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Posted on

Job type

Full Time

Experience level

Entry-level

Location requirements

Hiring timezones

Germany +/- 0 hours

About air up GmbH

Learn more about air up GmbH and their company culture.

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At air up®, we believe life is meant to be lived to the fullest, and our potential should be fully explored. Yet, modern life’s daily grind is hardly designed for humans. It induces stress, doom-scrolling, sugar rushes, and endless hours on the couch. We become less energized, less creative, and less happy. Neglecting our health, we eventually miss out on life’s excitement. Air Up is here because change is long overdue—starting with a simple, yet bold, idea.

Our mission is clear: Healthy should be simple. Saying yes to water should not be a tough sip. We all know what’s good for us—it’s simple: good sleep, plenty of water, healthy food, regular exercise, and lots of love! However, we know that doing the healthy stuff is hard with stress, convenience, and temptations. We don’t take advantage of our weak spots. Instead, we bring you back to the simple things that are truly good for you—using your cravings as a tool for change. Pure water and natural flavor are at our core. We promise never to use addictive sugars or unhealthy ingredients. By combining science and creativity, we make the healthy stuff more enjoyable, transforming hydration into an experience. Discover playful, natural flavors delivered through pure water—nothing hidden, no fake ingredients. Join us in revolutionizing hydration, because drinking more water should feel natural and effortless.

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air up GmbH

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