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Özgür Doğan

@zgrdoan

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Creative Director and agency owner who grew client sales by 60% with an out-of-home campaign.

Turkey

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What I'm looking for

I’m applying because your job posting describes the client-first perspective I’ve advocated for years: listening to clients and understanding what they need before deciding whether an ad is the answer.

At Fabrika Reklamcılık, I developed the “There is a difference!” campaign for WSE, which increased sales by 60% even though it appeared only in out-of-home advertising. I also took responsibility for campaigns from concept to completion, and the commercial we made for MDX University London aired nationally and internationally.

Across agencies in Türkiye, the UK and Germany, I took end-to-end responsibility for creative work and client relationships. More recently, I worked side by side with software teams at an AI-focused startup, and I now use AI at the center of my daily work. I believe that as technology moves faster, understanding the client becomes more valuable.

Experience

Work history, roles, and key accomplishments

Current

Creative Director

Current

Speaker Agency / WILDLINKS

Jan 2022 - Present (4 years 9 months)

Served as Creative Director, Speaker and Trainer, delivering talks on storytelling, creativity, and AI for major companies.

Storytelling Creativity AI Training Public Speaking

Managing Director/Chief Creative Officer

Earnado Digital Marketing

Jan 2021 - Jan 2023 (2 years)

Led the creative department, owning creative thinking and execution. Brought creative, software, and sales teams together to achieve shared goals, and increased the company's rate of winning large clients by 70%.

Creative Direction Digital Marketing Team Leadership Training Meta TikTok UGC Short form Video

Agency Owner

Oddworks Ad. Solutions

Jan 2015 - Jan 2017 (2 years)

Led marketing strategy, campaigns, and all brand materials. Applied neuromarketing principles to a menu redesign, resulting in a 20% sales increase.

Marketing Strategy Branding Neuromarketing Campaign Management

Agency Owner/Creative Director

Fabrika Reklamcılık

Jan 2010 - Jan 2015 (5 years)

Managed large, multi-faceted campaigns from concept to completion, securing multi-year contracts worth over USD 1.5 million. Created a commercial for MDX University London that aired internationally.

Campaign Management Creative Direction Client Relations Commercial Production

Managing Director/Creative Director

Vagabond Advertising Agency

Jan 2008 - Jan 2010 (2 years)

Rebranded the agency around a growth vision, lifting revenue from USD 2M to USD 3.7M in two years. Won 3 major international clients in the first year and led a 20-person creative team.

Creative Direction Business Development Team Leadership Training Revenue Growth

Managing Director/Creative Head

Springer&Jacoby Werbeagentur

Jan 2007 - Jan 2008 (1 year)

Led business development for an international brand portfolio. Won a USD 10 million GSM operator pitch within 30 days and was promoted within a month to manage the account.

Business Development Creative Direction Client Presentations Campaign Development

Senior Copywriter/Designer

Leo Burnett

Jan 2005 - Jan 2007 (2 years)

Prepared ATL and BTL campaigns for brands, took part in pitches, and designed and ran a new campaign for a major healthcare client with a USD 2M ad budget.

Copywriting Design ATL BTL Campaign Development