zarghona raheel
@zarghonaraheel
Data-driven SEO and content strategist focused on measurable organic growth and lead generation.
What I'm looking for
I’m a digital marketer focused on SEO, content strategy, and marketing research, using data to drive growth. I’ve built hands-on experience through roles that combine analytical thinking with practical execution.
In my current role as a Marketing Research Analyst at Assistify, I analyze marketing data to spot trends and actionable opportunities, manage qualified lead generation pipelines, and produce KPI performance reports. I optimize outreach messaging using data insights and collaborate cross-functionally to develop data-backed marketing strategies.
As an SEO Intern at Tech Philos, I implemented on-page SEO (keyword research, content optimization, meta descriptions, internal linking) and executed off-page SEO through backlink building, directory submissions, and social media promotion. I also completed an end-to-end SEO project for the track suits & hoodies niche—delivering both on-page and off-page optimization.
Alongside that, I work as a freelance digital marketer, managing LinkedIn and leading outreach and lead generation for clients. I plan and execute DM campaigns, paid ads, and organic content for small to mid-size businesses, and I enjoy bridging IT analytical thinking with business strategy to deliver measurable results.
Experience
Work history, roles, and key accomplishments
Freelance Digital Marketer
Self-Employed
Mar 2025 - Present (1 year 3 months)
Managed LinkedIn profiles and handled social media outreach and lead generation for client businesses. Planned and executed direct message campaigns, paid ads, and organic content to support ongoing marketing growth.
SEO Intern
Tech Philos
Mar 2025 - May 2025 (2 months)
Implemented on-page SEO including keyword research, content optimization, meta descriptions, and internal linking. Executed off-page SEO through backlink building, directory submissions, and social media promotion to complete an end-to-end optimization project for a track suits & hoodies niche.
Education
Degrees, certifications, and relevant coursework
University of the Punjab
Bachelor of Science in Business & Information Technology, Business & Information Technology
2022 - 2026
Grade: CGPA: 3.15
Enrolled in the B.S. Business & Information Technology (BBIT) at the University of the Punjab (Lahore), expected to complete in Jun 2026; CGPA: 3.15.
Punjab Group of Colleges
Intermediate Computer Science (ICS), Computer Science
2020 - 2022
Grade: Merit Scholarship Recipient
Completed Intermediate Computer Science (ICS) at Punjab Group of Colleges (Lahore), graduating with a merit scholarship.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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