
Yasir ali User
@yasiraliuser
I build high-performance native iOS banking and payment experiences.
What I'm looking for
At Ripple, I architected native iOS banking journeys for a financial platform SDK serving over 10,000 active enterprise and consumer users. I built onboarding, multi-currency accounts, digital cards, peer-to-peer transfers, and AI-assisted transaction routing in Swift and SwiftUI.
I improved login latency by 50% with biometric authentication and hardened Keychain storage, and reduced cold startup time from 3.2s to 1.8s. I also established Fastlane and GitHub Actions release pipelines that helped achieve 99.9% crash-free sessions.
Previously at Branding Brand, I shipped consumer and payment applications for 15+ retail and commerce clients supporting millions of monthly transactions. I reduced client-side crash rates by 25% through Firebase Crashlytics, telemetry, and user-behavior analysis.
My iOS foundation was built at Google, where I modernized modular UI architecture, reduced rendering latency by 25%, and eliminated 40% of threading bottlenecks and UI freezes. I enjoy partnering directly with product, design, backend, and AI teams to turn complex financial workflows into polished App Store experiences.
Experience
Work history, roles, and key accomplishments
Spearheaded native iOS feature architecture for a financial platform SDK, delivering high-speed onboarding, account management, and transactional capabilities for over 10,000 active users. Architected modular financial user journeys using Clean Architecture, MVVM-C, and modern async/await concurrency.
Senior iOS Engineer
Branding Brand
May 2021 - Aug 2023 (2 years 3 months)
Shipped and maintained high-traffic consumer iOS applications in Swift (SwiftUI and UIKit) across 15+ major retail and commerce clients, supporting millions of monthly transactions with zero critical downtime. Built clean, responsive mobile user flows for customer identity onboarding, search, multi-step checkout, card payments, and personalized rewards programs.
Modernized legacy mobile UI views into modular, component-driven layouts using SwiftUI and modern Swift patterns, reducing view rendering latency by 25% across high-traffic core user screens. Eliminated 40% of runtime threading bottlenecks and UI freeze incidents by refactoring asynchronous network dispatching and background data handling with structured concurrency and GCD.
Education
Degrees, certifications, and relevant coursework
University of Pennsylvania
Bachelor of Science in Engineering, Computer Engineering
2012 - 2017
Activities and societies: Relevant Coursework: Data Structures & Algorithms, Operating Systems, Computer Architecture, Mobile Application Development, Database Systems, Software Engineering
B.S. in Engineering (BSE) in Computer Engineering from the University of Pennsylvania, with relevant coursework in data structures, operating systems, and mobile application development.
Availability
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