Xueli Dong
@xuelidong
UI & Visual Designer blending illustration and psychology to craft engaging, culturally-aware interfaces.
ItalyWhat I'm looking for
I am a UI & Visual Designer with 7+ years designing apps, websites, branding, and illustrations across education, culture, retail, and food-service clients. My background in psychological science and fine arts informs user-centered interfaces and visual storytelling that improve engagement and usability.
I have led product design for mobile, tablet, and web platforms, improved internal systems for consistent UX, and delivered localized designs across languages and cultures. Notable achievements include boosting user engagement by 25% at MaxEn and earning multiple national design awards.
Experience
Work history, roles, and key accomplishments
UI & Visual Designer
Self-employed
Sep 2021 - Present (4 years 2 months)
Provided UI/UX design, branding, and illustration services for clients in education, culture, retail, and food services, delivering app, website, and product localization work across multiple countries.
Senior UI Designer
MaxEn International Education
Feb 2019 - Sep 2021 (2 years 7 months)
Led UI design for the Maixuetang platform across mobile, tablet, and web, improved internal systems for usability and consistency, and created mascots and marketing materials that boosted user engagement by 25%.
UI Designer
Blued
Nov 2018 - Feb 2019 (3 months)
Designed a youth-focused social app, owning UI specifications and interaction flows to produce responsive, visually engaging interfaces tailored to student users.
UI Designer
Tec-Do
Feb 2017 - Nov 2018 (1 year 9 months)
Developed UI for apps, mobile sites, and WeChat mini-programs and designed an ad system and backend tools for an international e-commerce platform, collaborating closely with developers to improve UX.
Education
Degrees, certifications, and relevant coursework
UPUniversity of Padova
Bachelor's Degree, Psychological Science
2022 -
Pursuing a Bachelor's Degree in Psychological Science with coursework bridging psychology and design-relevant research methods.
Jiujiang University
Bachelor's Degree, Advertising Design & Chinese Language
2014 - 2018
Completed a Bachelor's Degree in Advertising Design and Chinese Language with training in visual communication and bilingual media.
Availability
Location
ItalyAuthorized to work in
Job categories
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