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Vinicius FerrettiVF
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Vinicius Ferretti

@viniciusferretti

Data Platform Engineer at Localiza&Co. shaping a Semantic Layer for AI and evolving shared ingestion and processing frameworks.

Brazil
Message

At Localiza&Co., I work on the Data Platform Engineering squad, evolving the platform to help data teams work in a more standardized way. I’m defining semantic contracts and processing pipelines for AI consumption, and publishing semantic metadata for integration with embedding and LLM Gateway services.

In Localiza&Co.’s Pre-owned Car Sales domain squad, I designed and maintained data pipelines in a Data Mesh architecture, delivering governed data with dbt-Spark on EMR and Airflow. At Genial Investimentos, I maintained and enhanced the Big Data platform, building pipelines and applying FinOps and DevOps practices.

Across roles at Genial Investimentos, PicPay, and Grupo Casas Bahia, I worked on reliable data pipelines, data quality, and governed data delivery. I’ve also taught Data Engineering at Labdata FIA, covering ingestion, processing, orchestration, and scalable architectures through theory and hands-on exercises.

Experience

Work history, roles, and key accomplishments

LO
Current

Specialist Data Platform Engineer

Localiza&Co

Apr 2026 - Present (6 months)

I work on the Data Platform Engineering squad, evolving the Localiza Data Platform to accelerate and standardize how data teams work.

Key contributions and responsibilities:
• Semantic Layer for AI (LLM) consumption: defining contracts (semantic models, entities, dimensions, measures/metrics), semantic processing pipelines (normalize/enrich)
• Indexing and publishing semantic metadata (including

LO

Specialist Data Engineer

Localiza&Co

Jan 2024 - Mar 2026 (2 years 2 months)

I worked on the Pre-owned Car Sales domain squad within a Data Mesh architecture.

Key responsibilities:
• Design, build, and maintain robust and scalable data pipelines, ensuring reliability and availability for business and data science teams
• Act as a technical reference for the team, supporting best practices and knowledge sharing
• Collaborate with the platform team on continuous improvement

Genial Investimentos logoGI

Specialist Data Engineer

Genial Investimentos

Jan 2023 - Jan 2024 (1 year)

Key Responsibilities:
- Maintain and enhance the company's Big Data platform, ensuring system reliability and scalability.
-Design and implement efficient data pipelines to enable ingestion, processing, analysis, and distribution of large data volumes for internal clients and external partners.
- Collaborate with cross-functional teams to understand the organization's data needs and deliver releva

LF

Instructor – Data Engineering

Labdata FIA

Jan 2023 - Aug 2023 (7 months)

Postgraduate Program

Key Responsibilities:
- Delivered lectures on Data Engineering, combining theoretical concepts with hands-on practical applications.
- Developed course materials and hands-on exercises focused on Open Source technologies widely used in the industry.
- Covered key topics such as data ingestion, processing, orchestration, and visualization, emphasizing best practices for scalab

Genial Investimentos logoGI

Senior Data Engineer

Genial Investimentos

Jul 2021 - Dec 2022 (1 year 5 months)

Key Responsibilities:
- Design, develop, and maintain highly scalable, reliable, and efficient data pipelines for data collection, processing, and distribution.
- Work closely with data scientists and analysts to understand their needs and ensure that data pipelines meet business requirements.
- Implement high-performance data engineering practices, optimizing resources and minimizing bottlenecks.

PI

Senior Data Engineer

Oct 2020 - Jul 2021 (9 months)

Key Responsibilities:
- Develop and maintain robust and scalable data pipelines.
- Ensure data quality and fast delivery for analysts and data scientists.
- Establish best practices to enhance the evolution of the Data Lake.
- Optimize cloud costs based on OKRs.
- Collaborate in cross-functional squads.
- Design and implement Proof of Concepts (PoCs).
- Promote a data-driven culture within the com

GB

Senior Data Engineer

Grupo Casas Bahia

Mar 2018 - Oct 2020 (2 years 7 months)

Key Responsibilities:
- Develop and maintain ingestion pipelines ensuring data integrity.
- Provide high-quality and governed data to business areas.
- Create new solutions for data integration with partner companies.
- Develop monitoring processes.
- Create reports and dashboards.
- Promote a data-driven culture.

Key Technologies: Spark, Python, Databricks, Nifi, PowerBI, AzureDW, Scala, Hive, H

Leega logoLE

BI Developer Analyst

Jul 2017 - Feb 2018 (7 months)

Development of Business Intelligence activities, including data extraction, modeling, and dashboard creation.

NTT DATA logoND

BI Developer Analyst

Sep 2015 - Jun 2017 (1 year 9 months)

Development of Business Intelligence activities, including data extraction and modeling.

KC

BI Developer Analyst

Kraft Consulting

Jun 2011 - Sep 2015 (4 years 3 months)

Development of Business Intelligence activities, including data extraction and modeling. Working with Progress programming language and SQL Server database.

DC

Support Analyst

Dalben Home Care

Aug 2010 - Jan 2011 (5 months)

Responsible for all technology-related aspects of the company, including maintenance and general support.

SM

IT Support Technician

SLTECH - MSSP

Jul 2009 - Apr 2010 (9 months)

Gained extensive experience in infrastructure and user support. Responsible for preventive and corrective maintenance of computers for various company clients.

Education

Degrees, certifications, and relevant coursework

DA

Databricks

Databricks Performance Optimization

Dec 2025

UD

Udemy

Dbt: Crie e Execute Pipelines de Engenharia de Dados

Dec 2023

AS

Astronomer

Astronomer Certification for Apache Airflow Fundamentals

Jun 2023

DA

Databricks

Databricks Fundamentals Accreditation

Dec 2023

FS

FIA Business School

MBA Analytics em Big Data, Tecnologia da Informação

2019 - 2020

FI

FIAP

BIG DATA COM ECOSSISTEMA HADOOP E SPARK

Nov 2017

FI

FIAP

Tecnologia em Banco de Dados, BI, Big Data

2015 - 2016

Tecnologia em Banco de Dados

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