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Uswa Babar

@uswababar

Freelance digital content creator and graphic designer creating branded social graphics, promotional videos, and campaign content.

Pakistan

Message

As a freelance digital content creator and graphic designer, I create social media graphics for Instagram, Facebook, LinkedIn, and other digital platforms. I also produce and edit short-form videos and reels with AI voiceovers, captions, and transitions.

For Wall of Hope NUST, I collaborated with teams across graphics, publications, social media marketing, and media. I designed and published 50+ graphics, posts, and promotional materials while maintaining consistent branding.

For the Gender Equality and Climate Change Conference at NUST, I designed 8+ promotional posters and digital assets that reached 1,500+ participants. I’ve also created event and social media designs for NUST Adventure Club, and developed content strategies, calendars, and campaign creatives as a freelancer.

Experience

Work history, roles, and key accomplishments

Current

Freelance Digital Content Creator & Graphic Designer

Current

Self Employed

Jan 2024 - Present (2 years 9 months)

Designed high-quality social media graphics for Instagram, Facebook, LinkedIn, and other digital platforms. Produced and edited short-form videos and reels using AI voiceovers, captions, transitions, and platform-specific formatting.

Social media graphics Digital Marketing Promotional videos Adobe Illustrator Photoshop Canva ElevenLabs Capcut Content Strategy Content Calendar Brand Identity

Vice President Media

Wall of Hope NUST

Sep 2025 - Aug 2026 (11 months)

Collaborated with cross-functional teams to create engaging visual content aligned with the organization's mission. Designed and published 50+ graphics, social media posts, and promotional materials across multiple platforms.

Graphics Publications Social Media Marketing Media Branding Campaigns Community Outreach

Graphic Designer

Gender Equality and Climate Change Conference | NUST

Oct 2025 - Oct 2025 (0 months)

Designed 8+ promotional posters and digital creative assets using Canva, reaching 1,500+ conference participants and increasing event visibility. Developed visually engaging content aligned with sustainability and gender equality themes.

Canva poster design Digital Creative Event Branding Social Media Outreach

Executive Graphic Designer

NUST Adventure Club

Sep 2023 - Aug 2024 (11 months)

Designed digital creatives, event posters, and social media content to promote club events and increase student engagement. Maintained consistent visual branding across promotional materials while collaborating with cross-functional student teams.

Digital Creative Event Posters Social Media Content Visual Branding Collaboration