At Paw a tech, I own the visual identity across product, campaigns, social, and gaming. I set the studio’s creative and visual standards and led hands-on creative direction, motion, and campaign production across 16+ markets.
I embedded AI into creative workflows to scale production while keeping creative decisions human-led. I also lead and mentor designers while working with Product, UX, Marketing, and Content teams.
Before Paw a tech, I worked as a Senior Visual Designer at KaizenGaming and as an Art Director/Senior Graphic Designer at Novibet. Alongside my employment, I’ve worked freelance as a Creative Director/Lead Senior Designer since 2008, creating brand identities, print and digital design, illustration, and book layouts.

