Sylvia Onyinyechi

Led end-to-end UI/UX for the OBMATECH gadget store web application, from user research and wireframing to high-fidelity prototyping and final interface design. Improved user navigation efficiency by 35% and reduced revision cycles by 30% through simplified information architecture and intuitive user flows.

Designed end-to-end UI/UX for 5+ web and mobile product features, improving task completion rate by 32% through simplified user flows. Translated business requirements into wireframes and high-fidelity prototypes while reducing design rework by 25% through close collaboration with product and engineering teams.

Designed and prototyped an end-to-end e-commerce mobile application covering onboarding, product discovery, cart, checkout, and payments. Conducted interviews and competitor analysis and reduced user friction by 30% by improving navigation clarity with user flows and Figma prototypes.

Designed 50+ marketing and branding assets, including social media creatives and promotional materials, increasing online engagement by 45%. Built consistent brand visuals across digital platforms, improving brand recognition by 35% and contributing to a 20% increase in customer inquiries.

Bachelor of Arts in Philosophy at the University of Port Harcourt starting September 2021.