Open to opportunities

Stephanie Ngina

@stephaniengina

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Strategic Social Media Manager with 7+ years of digital marketing expertise.

Kenya

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What I'm looking for

I am seeking a role that fosters creativity and collaboration, allowing me to leverage my digital marketing expertise to drive impactful campaigns and engage communities.

I am a strategic and creative Social Media Specialist with over 7 years of mission-driven digital communications experience. I have a proven track record of shaping and executing global social strategies, managing end-to-end content calendars, and driving engagement growth of up to 90% through data-informed campaigns. My skills as a storyteller and community facilitator enable me to adeptly handle crisis responses and collaborate cross-functionally, training both internal teams and external partners to elevate brand voice and measure impact.

In my current role as a RevOps Content Specialist at Velocity Media, I develop and execute content marketing strategies that enhance brand awareness and website traffic. I create and manage editorial calendars for various platforms and write SEO-driven content that significantly improves inbound traffic. My previous experience as a Digital Account Manager at WPP Scanad Africa allowed me to advise on social media strategies for high-profile clients, where I successfully grew followings and increased brand engagement through targeted campaigns and influencer collaborations.

Experience

Work history, roles, and key accomplishments

Current

RevOps Content Specialist

Current

Velocity Media

Mar 2024 - Present (1 year 4 months)

Developed and executed content marketing strategies to enhance brand awareness and website traffic. Created and managed editorial calendars for blogs, social media, and email campaigns. Wrote and optimized SEO-driven content for websites, newsletters, and social media.

Content Marketing SEO Multimedia Content Performance Metrics

Digital Account Manager

WPP Scanad Africa

Sep 2022 - Present (2 years 10 months)

Advised on and executed social media strategy for high-profile clients, growing Instagram & TikTok followings by 75% through targeted campaigns and timely reactive content. Owned end-to-end content calendar: ideated, drafted, and scheduled daily posts across platforms. Monitored channels in real time, moderated comments, and led rapid-response to emerging crises.

Social Media Strategy Crisis Response Data Analysis

Digital Marketing Specialist

Moonsun Pictures International

Mar 2021 - Present (4 years 4 months)

Developed and managed an influencer marketing campaign for Softcare Pads, increasing brand awareness by 120%. Identified and collaborated with key opinion leaders in the feminine hygiene industry. Implemented a tracking and measurement system to analyze campaign effectiveness.

Influencer Marketing Brand Awareness Campaign Management Social Media Trends

Content Developer

Kapu Digital

Aug 2020 - Present (4 years 11 months)

Researched and developed industry-related content aligned with business objectives. Created and managed editorial calendars for marketing campaigns. Wrote and edited high-quality copy for websites, blogs, and social media.

Content Development Copywriting Performance Analysis

Social Media Manager & Content Creator

Nendo

Jan 2020 - Present (5 years 6 months)

Developed and implemented social media strategies for client accounts. Researched and created engaging content tailored to audience needs. Managed posting and scheduling, optimizing content timing for maximum reach.

Social Media Strategy Content Creation Community Engagement

Content Writer

Brand Design Development (Brand2D)

Mar 2017 - Present (8 years 4 months)

Reviewed and edited the final copy for accuracy and oversaw all phases of production. Developed unique copy options aligned with overall marketing objectives. Collaborated with account managers in content development for major clients.

Copywriting Content Development Marketing Strategy

Assistant Media Buyer

Brand Design Development (Brand2D)

Sep 2016 - Present (8 years 10 months)

Assisted in identifying target audiences and planning media campaigns. Negotiated ad space and airtime rates to optimize client budgets. Developed media plans with a strategic mix of platforms for maximum impact.

Media Planning Advertising Schedules ROI Analysis

Education

Degrees, certifications, and relevant coursework

The Strathmore University

Bachelor of Commerce, Marketing

2012 - 2016

Studied marketing principles and strategies at The Strathmore University. Gained foundational knowledge in business and commerce with a focus on marketing.