Shreya Gupta

Designed social media creatives, campaign posts, Instagram carousels, and thumbnails for beauty, fashion, and lifestyle brands, including Flipkart Beauty and Santoor Royal Sandal. Created designs aligned with brand guidelines and collaborated with content strategists and creative teams to execute brand campaigns.

Generated AI-assisted video clips and edited short-form videos for Instagram Reels, YouTube Shorts, and TikTok, incorporating motion graphics, CTA animations, transitions, captions, and typography. Managed YouTube and Instagram content by publishing videos and monitoring engagement metrics.

Researched, reported, and wrote news articles published under the City Desk, covering local stories while adhering to editorial standards and publication deadlines. Conducted interviews and collaborated with editorial teams to produce accurate, engaging, and timely news content.

Activities and societies: Art & Décor Head for MESTA, CHRIST University; Creative Committee Member for Student Welfare Organization.

Pursuing a B.A. in Media and Journalism with expected graduation in 2027.

Completed Class XII in Humanities under the ISC board in 2024.

Completed Class X in Humanities under the ICSE board in 2022.

Completed a certification in Brand Identity and Strategy in August 2026.