Open to opportunities

Scott Postma

@scottpostma

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Senior UX Lead specializing in SaaS, e-commerce, AI and cloud platform experiences.

Zimbabwe

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What I'm looking for

I seek roles where I can lead UX teams, solve complex product problems, collaborate cross-functionally, and deliver measurable user and business impact in SaaS, cloud, or AI-focused products.

I am a Senior UX Lead with over a decade of hands-on experience designing intuitive, scalable solutions for SaaS, e-commerce, AI/ML, and cloud-based platforms. I collaborate closely with product, engineering and stakeholders to create user-centered products that drive engagement and conversion.

At enterprise and startup environments I have led design teams, mentored designers, and guided projects from discovery through delivery using design thinking and agile/SAFe practices. My work has improved key metrics such as conversion and Net Promoter Score while streamlining complex workflows.

I prototype and iterate rapidly in Figma and use tools like Miro, InVision and Jira to align cross-functional teams and validate designs through user research, usability testing and A/B experiments. Notable projects include building IBM Cloud for VMware UX, headless e-commerce vendor tools, and AI conversational interfaces for VM management.

I bring a pragmatic, research-informed approach to product design, enjoy facilitating workshops, and focus on delivering measurable value by simplifying complexity and improving user task efficiency.

Experience

Work history, roles, and key accomplishments

Current

Senior UX Lead

Current

Meijer

Sep 2024 - Present (1 year 1 month)

Design and optimize customer-facing experiences for Meijer's web and mobile shopping platforms, integrating Weekly Ad with product pages to streamline add-to-cart and improve conversion during promotions.

UX Design Figma User Research Prototyping Information Architecture SAFe Usability Testing

Senior UX Lead

UX Consulting

Oct 2023 - Sep 2024 (11 months)

Delivered UX consulting projects including interactive Figma prototypes for regulatory research tools and an AI conversational interface concept for VM management, simplifying workflows and improving usability for technical and non-technical users.

Figma Design Thinking Prototyping Conversational Interfaces User Research Information Architecture

Senior Design Lead

Braintrust

Jun 2021 - Oct 2023 (2 years 4 months)

Led design for healthcare and clinical trial platforms and contributed to a headless e-commerce UX, improving task coordination efficiency for VA staff and optimizing workflows to broaden trial participation.

User Centered Design Figma Workflow Design Accessibility Vendor Onboarding Prototyping Stakeholder Management

Senior Design Lead

Cisco

Nov 2020 - Jun 2021 (7 months)

Engineered UX solutions for Intersight and HyperFlex platforms using Figma to improve enterprise user navigation and management of infrastructure systems.

Figma Prototyping UX Strategy Usability Testing

Senior UX Team Lead

IBM

Nov 2016 - Oct 2020 (3 years 11 months)

Led UX for IBM Cloud for VMware, building the offering from conception and mentoring designers to deliver a scalable virtualization platform that improved usability and Net Promoter Score through consistent design patterns.

Team Leadership Workshop Facilitation Design Thinking Figma Mentoring Roadmapping Stakeholder Management

Senior UX Team Lead

IBM

Nov 2015 - Nov 2016 (1 year)

Led a six-person design team for IBM Cloud Compute, improving experiences for VMs, Auto Scaling, Containers and Bare Metal while boosting NPS via consistent patterns and workflows.

Team Leadership Cloud Compute UX Design Systems Figma Workshops Mentoring Usability Testing NPS

User Experience Designer II

Microsoft

Nov 2012 - Nov 2015 (3 years)

Sole designer for Cloud Business Applications unit, delivering UX for Azure development experiences including kanban boards, VMs, and API apps to improve developer productivity and platform adoption.

UX Design Azure UX Prototyping Information Architecture Figma Developer Experience

Senior Software Interaction Designer

National Instruments

Oct 2007 - Oct 2012 (5 years)

Designed UX architecture and stakeholder-driven experiences for LabVIEW and LabVIEW Web UI Builder, reducing friction and improving satisfaction; contributed multiple design patents.

Interaction Design UX Design Workshops Prototyping Usability Testing Information Architecture