At Duro Estudio, I tripled the volume of videos delivered by creating AI tools. I led adoption of a new editing workflow and optimized production and post-production to reduce turnaround times.
As a freelance content strategist for independent projects, I translated business goals into content plans for brands and small businesses. Content I developed increased quote requests by 300% for a B2B company and supported organic sales growth.
At Morat / Universal Music, I contributed to Instagram’s growth from 820K to 3.2M followers in two years. I adapted the TikTok model to Instagram early, edited community-focused content, and contributed to a period with more than 200 sold-out shows.
