Saniya Akhtar

I’m an MBA (International Business) candidate with a focused interest in digital marketing, brand strategy, market research, and consumer behavior analysis. I bring a structured, insight-first approach—translating audience and competitive signals into actionable business decisions.

In my Digital Marketing Intern role, I executed Instagram campaigns to strengthen brand visibility and engagement. I developed reels, captions, and content aligned with brand voice, then used campaign performance metrics and audience insights to refine the content strategy. I also supported competitor and market research to uncover opportunities and trends, while contributing to brand storytelling and communication strategy.

As a Social Media Content Creator (Freelance), I manage content calendars across platforms and create engagement-focused content to build brand presence and community. I collaborate with brands and businesses on content and marketing campaigns, and I optimize strategy using analytics to improve outcomes over time. My academic projects further sharpen how I evaluate markets, understand Gen Z digital behavior, and identify operational gaps for practical recommendations.

I’m supported by certifications across Google Digital Marketing, Google Ads (Search, Display, Video, Apps), AI-Powered Performance Max, and HubSpot Digital Marketing. With strengths in strategic communication, stakeholder management, cross-functional collaboration, and presentation, I’m ready to help teams drive brand growth through disciplined analysis and compelling storytelling.