Safal Ranjit
@safalranjit
Performance-driven media buyer and growth marketer specializing in Meta Ads, SEO, and funnel optimization.
What I'm looking for
I am a performance-driven digital marketer with over two years of hands-on experience in Meta Ads, SEO, and funnel optimization. I combine data, consumer psychology, and creative testing to build ROI-focused campaigns that drive leads and conversions.
My approach is systems-oriented and repeatable, emphasizing full-funnel strategies (TOFU/MOFU/BOFU), retargeting, and lookalike audiences. I prioritize measurable outcomes and scaling logic while continuously iterating creatives and audiences.
I also bring SEO expertise, focusing on bottom-funnel keyword targeting, topical authority through siloed content, internal linking, and competitor backlink strategies. I am familiar with technical SEO concepts such as canonicals and indexing and practice content differentiation using Skyscraper-style improvements.
On the creative side, I have over two years producing ad creatives, banners, and social content using Photoshop, Illustrator, Premiere Pro, and After Effects. I seek roles where I can apply a data-first mindset to optimize funnels, creative testing, and scalable acquisition.
Experience
Work history, roles, and key accomplishments
Media Buyer / Performance Marketer
DHI
Dec 2023 - Present (2 years 6 months)
Managed full-funnel Meta Ads and creative execution to drive leads and conversions, applying ROI-driven testing and funnel optimization across TOFU/MOFU/BOFU. Produced ad creatives and improved campaign performance through audience segmentation and retargeting.
Business Development Intern
Moru
May 2023 - Present (3 years 1 month)
Supported business development for a digital wallet product through market research, lead generation, and coordination with marketing to drive user acquisition initiatives. Assisted in strategies to improve onboarding and conversion.
Digital Marketer
Ryu
Dec 2022 - Present (3 years 6 months)
Executed performance marketing campaigns and social creatives, leveraging Meta Ads and SEO-informed content strategies to increase conversions and user engagement. Focused on scalable audience builds and UGC-driven creative tests.
Education
Degrees, certifications, and relevant coursework
Islington College
Bachelor of Science, Networking
2022 - 2024
Pursued a Bachelor's program in Networking with coursework focused on computer networking and related technologies.
Gyanodaya
Plus Two, Higher Secondary Education
2020 - 2022
Completed higher secondary education (Plus Two) with focus on college-preparatory coursework.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
instagram.com/itsblankartsJob categories
Skills
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