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Safal RanjitSR
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Safal Ranjit

@safalranjit

Performance-driven media buyer and growth marketer specializing in Meta Ads, SEO, and funnel optimization.

Nepal
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What I'm looking for

I am seeking a performance-focused role where I can optimize full-funnel acquisition, test creatives rigorously, and drive measurable ROI within a growth-oriented team.

I am a performance-driven digital marketer with over two years of hands-on experience in Meta Ads, SEO, and funnel optimization. I combine data, consumer psychology, and creative testing to build ROI-focused campaigns that drive leads and conversions.

My approach is systems-oriented and repeatable, emphasizing full-funnel strategies (TOFU/MOFU/BOFU), retargeting, and lookalike audiences. I prioritize measurable outcomes and scaling logic while continuously iterating creatives and audiences.

I also bring SEO expertise, focusing on bottom-funnel keyword targeting, topical authority through siloed content, internal linking, and competitor backlink strategies. I am familiar with technical SEO concepts such as canonicals and indexing and practice content differentiation using Skyscraper-style improvements.

On the creative side, I have over two years producing ad creatives, banners, and social content using Photoshop, Illustrator, Premiere Pro, and After Effects. I seek roles where I can apply a data-first mindset to optimize funnels, creative testing, and scalable acquisition.

Experience

Work history, roles, and key accomplishments

MO
Current

Business Development Intern

Moru

May 2023 - Present (2 years 5 months)

Supported business development for a digital wallet product through market research, lead generation, and coordination with marketing to drive user acquisition initiatives. Assisted in strategies to improve onboarding and conversion.

RY
Current

Digital Marketer

Ryu

Dec 2022 - Present (2 years 10 months)

Executed performance marketing campaigns and social creatives, leveraging Meta Ads and SEO-informed content strategies to increase conversions and user engagement. Focused on scalable audience builds and UGC-driven creative tests.

Education

Degrees, certifications, and relevant coursework

Islington College logoIC

Islington College

Bachelor of Science, Networking

2022 - 2024

Pursued a Bachelor's program in Networking with coursework focused on computer networking and related technologies.

GY

Gyanodaya

Plus Two, Higher Secondary Education

2020 - 2022

Completed higher secondary education (Plus Two) with focus on college-preparatory coursework.

Tech stack

Software and tools used professionally

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Safal Ranjit - Media Buyer / Performance Marketer - DHI | Himalayas