RHRuben de las Heras
@rubendelasheras
Data-driven marketing director specializing in AI-driven growth and revenue optimization.
SpainWhat I'm looking for
I am a marketing director with 5+ years scaling tech and industrial brands, focused on applying Artificial Intelligence to marketing workflows to reduce CAC and cut operational costs. I bridge technical innovation and revenue growth across international markets.
At Meltio I led global marketing strategy, integrated generative AI for SEO, SEM, and content, and drove go-to-market for five product launches, increasing qualified leads and contributing to a 15% revenue uplift. I managed a cross-functional team of seven and an annual €1M budget while cutting content production costs by 50% and boosting organic traffic 25% year-over-year.
Previously, I built and scaled a marketing function for an edtech platform, achieving double-digit sales growth within 12 months, hiring and mentoring a team of five, and increasing customer lifetime value by 25% through targeted market expansion and optimized acquisition funnels.
Experience
Work history, roles, and key accomplishments
Head of Marketing
Meltio
Jan 2023 - Present (3 years)
Led global marketing for a deep-tech manufacturer, integrating Generative AI into workflows to reduce content costs 50% and increase organic traffic 25% YoY; drove 15% annual revenue growth and launched 5 products with significant lead uplift.
Marketing Manager
Kayzen Emprende
Jan 2021 - Jan 2023 (2 years)
Directed digital acquisition and brand positioning for an e-learning platform, achieving double-digit sales growth within 12 months and increasing customer LTV by 25% while building and leading a team of 5 marketers.
Education
Degrees, certifications, and relevant coursework
Big School Academy
Master of Artificial Intelligence, Artificial Intelligence
Pursuing a Master of Artificial Intelligence with expected completion in 2025.
UJUniversity of Jaén
Bachelor of Business and Administration, Business Administration
Completed a Bachelor of Business and Administration through University of Jaén (program concluded in 2006).
USUniversity of Sunderland
Bachelor of Business and Administration, Business Administration
Completed a Bachelor of Business and Administration through the University of Sunderland (program concluded in 2006).
Availability
Location
SpainAuthorized to work in
Social media
Job categories
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