
Ridha Abbas
@ridhaabbas
Graphic designer creating product advertising and brand visuals through concept campaigns, commercial layouts, and motion-led product films.
What I'm looking for
I develop concept campaigns and commercial visual systems for product advertising, social media, digital campaigns, editorial layouts, and brand content.
In my independent freelance and concept work, I adapt hero concepts into 4:5, 9:16, and 1:1 formats while maintaining product consistency, hierarchy, and brand tone.
I build campaign layouts with typography, image treatment, compositing, retouching, and product integration, including motion-led storytelling for short-form work.
My self-directed design practice began with Photoshop and CorelDRAW and expanded through project work into Illustrator, After Effects, and Premiere Pro. My selected concepts include beauty, skincare, fashion accessories, lifestyle, and consumer products.
Experience
Work history, roles, and key accomplishments
Independent Graphic Designer
Freelance
Jan 2024 - Present (2 years 9 months)
Develops concept campaigns and commercial visual systems for product advertising, social media, digital campaigns, editorial layouts, and presentation-ready brand content. Translates hero concepts into coordinated 4:5, 9:16, and 1:1 adaptations while maintaining product consistency, hierarchy, and brand tone.
Design Practice
Self-directed
Jan 2018 - Present (8 years 9 months)
Engaged in hands-on design practice beginning with Photoshop and CorelDRAW, later expanding into Illustrator, After Effects, and Premiere Pro through continuous project work and self-directed learning.
Education
Degrees, certifications, and relevant coursework
Ridha hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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